【正文】 口食品，世界各地的食品，憑著美味的口感、優(yōu)質(zhì)的食材、精美的包裝等，來(lái)到中國(guó)市場(chǎng)并且受到中國(guó)消費(fèi)者的極大青睞。據(jù)美國(guó)食品工業(yè)協(xié)會(huì)預(yù)測(cè)中國(guó)進(jìn)口食品的銷(xiāo)量將以每年 15%的 速度高速增長(zhǎng)，到 2018 年中國(guó)將成為全球進(jìn)口食品最大的消費(fèi)國(guó)，屆時(shí)國(guó)內(nèi)進(jìn)口食品的市場(chǎng)規(guī)模將高達(dá) 4800 億元人民幣。在全球競(jìng)爭(zhēng)日趨激烈的時(shí)代，存在如此巨大的財(cái)富荒地令人瞠目結(jié)舌。其高容量，高速度，高利潤(rùn)的特性必然引爆新一輪的投資狂潮。 本文以 在華韓國(guó)人和中高等消費(fèi)者為研究對(duì)象對(duì)韓國(guó)食品的營(yíng)銷(xiāo) 進(jìn)行調(diào)查研究 ,并且根據(jù)調(diào)查出來(lái)的影響因素提出有利于開(kāi)發(fā)和提升韓國(guó)食品銷(xiāo)售量 的措施和方法。本文的內(nèi)容一共分為六章，第一章闡述了 韓國(guó)食品超市的研究背景和研究目標(biāo)以及韓國(guó)食品超市營(yíng)銷(xiāo)的研究意義，第二章概述了營(yíng)銷(xiāo)的相關(guān)理論，第三章 進(jìn)行了韓國(guó)食品超市的現(xiàn)狀以及超市營(yíng)銷(xiāo) 影響因素的調(diào)查問(wèn)卷的設(shè)計(jì)和內(nèi)容，第四章是整理和分析了問(wèn)卷調(diào)查的結(jié)果，第五章提出了相應(yīng)的措施和對(duì)策來(lái)開(kāi)發(fā) 韓國(guó)食品銷(xiāo)售渠道 和提升 韓國(guó)食品銷(xiāo)售額 ，第六章是總結(jié)了本次研究。 關(guān)鍵詞： 營(yíng)銷(xiāo) 影響因素 銷(xiāo)售渠道 Analysis of Marketing Management of Korean Food Super Market Abstract With the development of people’s living level, consumers focus on the food nutrition, food health and food security. However, there are many terrible events about food security happened in the inland, so more and more people start to pay their more attention to the import food. Food from all over the world e into China and bee popular among Chinese people with their delicious taste, great material, nice packaging, etc. According to the forecast from Grocery Manufacturers of America, the sales volumes of import food in China will rapid increase with a high speed, about 15% per year. China will bee the biggest consuming country in the world until 2018. At the same time, the market form of import food in our market will reach to 480 billion RMB. Under the worldwide fierce petition, there is an enormous wealth wasteland which is really surprised us deeply. It will lead to a new round invention trend with its highvolume, highspeed and highprofit characteristic. This paper assesses the Korean in China and the middle and high level consumers as the targets to analyze the Korean food marketing and es up with measures and ways to develop and increase the sales volume of Korean food according to the influence factors from this analysis. There are six parts in this paper. First part expounds the research background and target of Korean food and the marketing meaning of Korean food super market. Second part tells the relevant definition of marketing. Third part is the design and ideas of the questionnaire about the current environment of Korean food super market and the influence factors of super market marketing. Fourth part summarizes results of the questionnaire. Fifth part points out the relevant measures and countermeasures to develop the sales channel and increase the sales volume of Korean food. Sixth part summarizes the analysis. Key words: marketing, influence factor, sales channel 目 錄 第一章 緒 論 .................................................. 1 研究背景 ............................................................... 1 國(guó) 內(nèi)食品行業(yè) 研究現(xiàn)狀 .............................................. 1 國(guó)外食品行業(yè) 研究現(xiàn)狀 .............................................. 2 研究意義和研究目標(biāo) ..................................................... 4 研究意義 .......................................................... 4 研究目標(biāo) .......................................................... 5 研究?jī)?nèi)容和研究方法 ..................................................... 5 研究?jī)?nèi)容 .......................................................... 5 研究方法 .......................................................... 6 論文框架 ............................................................... 6 第二章 相關(guān)理論概述 ............................................ 8 創(chuàng)造力概述 ............................................................. 8 創(chuàng)造力的定義 ...................................................... 8 創(chuàng)造力的基本特性 .................................. 錯(cuò)誤 !未定義書(shū)簽。 創(chuàng)造力的影響因素 ................................................. 11 創(chuàng)造力開(kāi)發(fā)概述 ........................................................ 12 創(chuàng)造力開(kāi)發(fā)的涵義 ................................................. 12 創(chuàng)造力開(kāi)發(fā)的依據(jù) ................................................. 12 第三章 韓國(guó)食品超市 營(yíng)銷(xiāo)的環(huán)境分析 ............................... 8 韓國(guó)食品超市實(shí)施 營(yíng)銷(xiāo)環(huán)境的 SWOT 分析 ....................錯(cuò)誤 !未定義書(shū)簽。 韓國(guó)食品超市 營(yíng)銷(xiāo)的必要性 ...............................錯(cuò)誤 !未定義書(shū)簽。 第三章 大學(xué)生創(chuàng)造力影響因素問(wèn)卷設(shè)計(jì)與問(wèn)卷調(diào)查 ................... 13 調(diào)查問(wèn)卷的設(shè)計(jì) ........................................................ 13 調(diào)查問(wèn)卷的設(shè)計(jì)原則 ............................................... 13 調(diào)查問(wèn)卷的內(nèi)容 ................................................... 16 問(wèn)卷調(diào)查的過(guò)程 ........................................................ 16 調(diào)查問(wèn)卷的實(shí)施過(guò)程 ............................................... 16 調(diào)查問(wèn)卷的收回情況 ............................................... 16 第四章 問(wèn)卷調(diào)查統(tǒng)計(jì)結(jié)果與分析 ................................... 17 大學(xué)生創(chuàng)造性人格調(diào)查結(jié)果及分析 ........................................ 17 大學(xué)生創(chuàng)造性人格調(diào)查結(jié)果 ......................................... 17 大學(xué)生創(chuàng)造性人格調(diào)查結(jié)果分析 ..................................... 17 大學(xué)生課程設(shè)置調(diào)查結(jié)果及分析 .......................................... 18 大學(xué)生課程設(shè)置調(diào)查結(jié)果 ........................................... 18 大學(xué)生課程設(shè)置調(diào)查結(jié)果分析 ....................................... 19 大學(xué)組織文化建設(shè)調(diào)查結(jié)果及分析 ........................................ 21 大學(xué)組織文化建設(shè)調(diào)查結(jié)果 ......................................... 21 大學(xué)組織文化建設(shè)調(diào)查結(jié)果分析 ..................................... 22 教師對(duì)大學(xué)生的管理調(diào)查結(jié)果及分析 ...................................... 23 教師對(duì)大學(xué)生的管理調(diào)查結(jié)果 ....................................... 23 教師對(duì)大學(xué)生的管理調(diào)查結(jié)果分析 ................................... 24 第五章 開(kāi)發(fā)和提升大學(xué)生創(chuàng)造力的對(duì)策和建議 ........................ 25 對(duì)大學(xué)生創(chuàng)造力人格的培養(yǎng) .............................................. 26 改進(jìn)大學(xué)的課堂設(shè)置 .................................................... 28 加強(qiáng)大 學(xué)校園文化的建設(shè) ................................................ 29 開(kāi)展多形式校園文化建設(shè) ........................................... 29 加強(qiáng)大學(xué)校園文化建設(shè)的方法 ....................................... 30 加強(qiáng)教師對(duì)大學(xué)生創(chuàng)造力的引導(dǎo) .......................................... 31 第六章 研究結(jié)論 ............................................... 33 參考文獻(xiàn) ..........................