消費(fèi)行為與廣告心理個(gè)-文庫(kù)吧
2025-02-26 09:03 本頁(yè)面
【正文】 and buying processes are of far less importance than consumption ? Consumption experience sensation seeking, emotional arousal, fantasizing ? Global Intercultural Perspective ?Basic needs are universal ?Youth in Taipei, Tokyo,New York... ?When cultural boundaries are crossed ? Right Thinking About the Consumer ? The Consumer is Sovereign ? Understanding Consumer Motivation and Behavior Through Research. ? Skillful Marketing can Affect Consumer if The Product\service offered is designed to meet consumer needs. ? Social Legitimacy of consumer Influence When Shaped by a Proper Ethical Sensitivity ? Consumer Bill of Rights ? The Right to Safety ? The Right to be Informed ? The Right to Choose ? The Right to be Heard(Redress) ? The Right to Enjoy a Clean and Healthful Environment ? The Right of the Poor and Other Minorities to Have Their Interests Protected ? 消費(fèi)行為研究發(fā)展之路 ? Since late 1950s and early 1960s ? Economic theory Marketing ? General considerations: 1)Content Productiondriven to marketing driven 2)MethodologyBehavioral sciences sophistication ? Environmental Factors shaping the Marketing Challenge ?產(chǎn)品／服務(wù)供過(guò)於求 ?與遠(yuǎn)端消費(fèi)者迅速正確傳播 ?迅速經(jīng)濟(jì)鋪貨，以增盈收 ?獲通路配合支持整體行銷策略
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