【正文】 g a project into a Teamwork..Definitions of fields within Project Parameters19The Unilever IPM definitions 1n39。Original39。 Project– brand innovation being undertaken for the first time in Unilevern39。Roll Out39。 Project– a project involving the launch of either a new brand mix or product has been launched or is already in the process of being developed by another Unilever pany20The Unilever IPM definitions 2An innovation project is any project involving the launch, or other material change to a brand in a given country and/or the innovation endeavour leading up to it includingnLaunch a new brand name for the consumer in a country nRelaunch a material change to an existing brand mix nNew variant same brand, same product form but a new item in the range. nLine extension takes the brand into a new category or subcategory nNew product format same subcategory in a new and materially different format nNo change project no material change to the brand mix is intendednBrand migration a project to merge part or all of the mix of one brand with that of one or more other brands 21Managing a project in Inoplan 1? A Project Leader needs to be correctly defined in aXessor in order to gain edit access rights in Teamwork ie, before they can create a project. ? A project is created by an authorised Project Leader ‘coding’ it to the Project Parameters area of the Teamwork database... ? Project Leader is responsible for adding Team Members/Guest Members? ...In es the need for Picklists Project Parameters are fed by the Picklists which are maintained by IPM Operations Centre.22PickList Manager? There are Picklists for:187。 Category/SubCategory187。 Company187。 Brand187。 Business Group/Category187。 Currency187。 Gatekeeper? Picklists feed Teamwork, aXessor, Innopad so it is imperative they are kept up to date.23Managing Projects in Inoplan 2Project Leader ResponsibilitiesOnce a project has been coded in the Project Leader is responsible for: leading the project and the project teamnproposing the Gate document at each gate and moving the project through the funnelnamending the parameters (. launch date) as and when necessary.Gate documents are cumulative. For instance an ‘a(chǎn)pproved’ Charter bees a ‘draft’ Contract to which further information can be subsequently added. If the Project changes nature so radically to require a fundamental rewrite, then this suggests that the project be closed and a new project begun. 24Gatekeeper Responsibilities? Have an input to the strategy? Control resources for the projects? Have responsibilities for municating project requirements? Have the right information/experience to make decisions? Three fundamental decisions:– Kill the project– Ask for more information/clarification– Approve the move to the next phase? Once approved the project will move into the next stage of the funnel (draft status).Managing Projects in Inoplan 325Funnel StagesThe originator provides some consumer evidence of merit and business relevanceThe consumer interest technical and mercial robustness are checked.,The brand mix will be developed sourcing arrangements finalisedFine tune all mix elements, pipe line filling support planEvaluate market performance consumer reactions..Project goes into Toolbox26Funnel Phases and Gates Feasibility Capability Ideas ContractgateChartergateLaunchgateLaunch preparationRolloutgatePost Launch evaluation L a u n c hRolloutContenderCharter:DraftProposedApprovedContract:DraftProposedApprovedLaunch:DraftProposedApprovedRollout:DraftRollout:DraftProposedRollout:Approved27DEMO Creating a project in Teamwork 28? INOPLAN is a set of FOUR databases which are provided to support the management of brand innovation in Unilever? It is designed to help YOU to do your job reflecting what you do and how you actually do it!? Saves time and money by reducing the need for physical meetings? Easy munication between a Gatekeeper and project leaders? Transparent? Only do it once? Email facility? Gate Documents are cumulative? Enable crossfunctional teamsBenefits of working in Teamwork29Project Leaders– editing and updating team documents, project parameters and gate documents for presentation to gatekeepersTeam Members– keeping documentation up to dateQuality in Quality out!It is down to you!Major board level decisions will be made on the basis of this information!Inoplan: Who needs to input?30Checklist for Project Leaders...31? Project Name must be unique? Indicate whether Original or Rollout, if rollout then create project using the original name and add country abbreviation to indicate rollout? Positioning should be as per global recognized listing? Launch date status must be updated as the project progresses down the funnel.? Company priority is an internal indicator? Business impact is a global indicator for the project? Definition of Consume Value Perception and Enabling Technology must conform to the Unilever de