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227聯(lián)合利華創(chuàng)新管理-免費(fèi)閱讀

  

【正文】 Gatekeeper? Picklists feed Teamwork, aXessor, Innopad so it is imperative they are kept up to date.23Managing Projects in Inoplan 2Project Leader ResponsibilitiesOnce a project has been coded in the Project Leader is responsible for: leading the project and the project teamnproposing the Gate document at each gate and moving the project through the funnelnamending the parameters (. launch date) as and when necessary.Gate documents are cumulative. For instance an ‘a(chǎn)pproved’ Charter bees a ‘draft’ Contract to which further information can be subsequently added. If the Project changes nature so radically to require a fundamental rewrite, then this suggests that the project be closed and a new project begun. 24Gatekeeper Responsibilities? Have an input to the strategy? Control resources for the projects? Have responsibilities for municating project requirements? Have the right information/experience to make decisions? Three fundamental decisions:– Kill the project– Ask for more information/clarification– Approve the move to the next phase? Once approved the project will move into the next stage of the funnel (draft status).Managing Projects in Inoplan 325Funnel StagesThe originator provides some consumer evidence of merit and business relevanceThe consumer interest technical and mercial robustness are checked.,The brand mix will be developed sourcing arrangements finalisedFine tune all mix elements, pipe line filling support planEvaluate market performance consumer reactions..Project goes into Toolbox26Funnel Phases and Gates Feasibility Capability Ideas ContractgateChartergateLaunchgateLaunch preparationRolloutgatePost Launch evaluation L a u n c hRolloutContenderCharter:DraftProposedApprovedContract:DraftProposedApprovedLaunch:DraftProposedApprovedRollout:DraftRollout:DraftProposedRollout:Approved27DEMO Creating a project in Teamwork 28? INOPLAN is a set of FOUR databases which are provided to support the management of brand innovation in Unilever? It is designed to help YOU to do your job reflecting what you do and how you actually do it!? Saves time and money by reducing the need for physical meetings? Easy munication between a Gatekeeper and project leaders? Transparent? Only do it once? Email facility? Gate Documents are cumulative? Enable crossfunctional teamsBenefits of working in Teamwork29Project Leaders– editing and updating team documents, project parameters and gate documents for presentation to gatekeepersTeam Members– keeping documentation up to dateQuality in Quality out!It is down to you!Major board level decisions will be made on the basis of this information!Inoplan: Who needs to input?30Checklist for Project Leaders...31? Project Name must be unique? Indicate whether Original or Rollout, if rollout then create project using the original name and add country abbreviation to indicate rollout? Positioning should be as per global recognized listing? Launch date status must be updated as the project progresses down the funnel.? Company priority is an internal indicator? Business impact is a global indicator for the project? Definition of Consume Value Perception and Enabling Technology must conform to the Unilever definition as per the Unilever IPM Team Member Manual? IC Resource Allocated From must be agreed with the relevant parties before it is indicated in he project。 Project– brand innovation being undertaken for the first time in Unilevern39。Innovation Process Management (IPM)Louise Travers1So the main objectives of thistraining are...? Brief history and background of IPM? Lotus Notes? Explain how to use IPM IT Tools (Inoplan)– starting a project– managing a project in Inoplan – viewing projects in Inoplan? Post Launch Evaluation procedure? IPM support (work。Roll Out39。 and URL Resources Allocated must be part of Category Research Programme.? Target Launch Date must be relevant through the life of the project? Financial figures must be inputted in the denominations indicated.? Team members and Guest members must be selected from the Unilever Name and Address book and not typed in as freetext.? RISK SCANNING (Initial and Risk Quick Scan if needed).? Post Launch Evaluation after 912 months of the launch.Checklist for Project Input32 Trying out Teamwork yourselfIPM Live33Post Launch Evaluation34Funnel Stages Recap.The originator provides some consumer evidence of merit and business relevanceThe consumer interest technical and mercial robustness are checked.,The brand mix will be developed sourcing arrangements finalisedFine tune all mix elements, pipe line filling support planEvaluate market performance consumer reactions..Project goes into Toolbox35Post Launch EvaluationDo not propose the project before at least LEARNINGS have been typed in.361. The following two new sections to the gate document have been added: Section 13 : “Team Learnings” to capture a few
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