某茶油消費(fèi)市場調(diào)查報(bào)告分析-文庫吧
2025-07-17 23:14 本頁面
【正文】 ..........16 受訪者對影響純茶油價(jià)格因素的認(rèn)知 ...............................................................................17 受訪者對純茶油產(chǎn)品的心理市場定位 ...............................................................................18 受訪者購買純茶油的意愿 ...................................................................................................19 受訪者用茶籽調(diào)和油代替純茶油的意愿分析 ...................................................................223 長沙市消費(fèi)者茶油消費(fèi)行為分析 .....................................................................................................24 受訪者對茶油品牌的識別與偏好 ...............................................................................................24 茶油消費(fèi)市場現(xiàn)狀分析 .......................................................................................................24 受訪者對茶油品牌的識別 ...................................................................................................27 受訪者對茶油品牌的偏好及選購原因 ...............................................................................28 受訪者對茶油品牌的滿意度和忠誠度 ...............................................................................30 受訪者對所選茶油品牌的評價(jià) ...........................................................................................35 受訪者購買茶油的時(shí)機(jī)、方式、主要場所和渠道分析 ...........................................................37 受訪者購買茶油的時(shí)機(jī) .......................................................................................................37 受訪者購買茶油的主要方式 ...............................................................................................37 受訪者購買茶油的渠道 .......................................................................................................38 新興購油渠道分析 ...............................................................................................................38 銷售人員、購物陪伴人員影響分析 ...........................................................................................41 銷售人員對受訪者的影響 ...................................................................................................41 陪伴購物人員對受訪者的影響分析 ...................................................................................42 受訪者對茶油的使用習(xí)慣分析 ...................................................................................................43 用油程度分析 .......................................................................................................................43II / 9 倒油方式分析 .......................................................................................................................44 受訪者對新茶油品牌的接受程度分析 .......................................................................................444 受訪者廣告與促銷、增值服務(wù)分析 .................................................................................................46 媒體接觸習(xí)慣 ...............................................................................................................................46 媒體整體接觸情況 .....
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