某茶油消費(fèi)市場(chǎng)調(diào)查報(bào)告分析-文庫(kù)吧
2025-07-17 23:14 本頁(yè)面
【正文】 ..........16 受訪(fǎng)者對(duì)影響純茶油價(jià)格因素的認(rèn)知 ...............................................................................17 受訪(fǎng)者對(duì)純茶油產(chǎn)品的心理市場(chǎng)定位 ...............................................................................18 受訪(fǎng)者購(gòu)買(mǎi)純茶油的意愿 ...................................................................................................19 受訪(fǎng)者用茶籽調(diào)和油代替純茶油的意愿分析 ...................................................................223 長(zhǎng)沙市消費(fèi)者茶油消費(fèi)行為分析 .....................................................................................................24 受訪(fǎng)者對(duì)茶油品牌的識(shí)別與偏好 ...............................................................................................24 茶油消費(fèi)市場(chǎng)現(xiàn)狀分析 .......................................................................................................24 受訪(fǎng)者對(duì)茶油品牌的識(shí)別 ...................................................................................................27 受訪(fǎng)者對(duì)茶油品牌的偏好及選購(gòu)原因 ...............................................................................28 受訪(fǎng)者對(duì)茶油品牌的滿(mǎn)意度和忠誠(chéng)度 ...............................................................................30 受訪(fǎng)者對(duì)所選茶油品牌的評(píng)價(jià) ...........................................................................................35 受訪(fǎng)者購(gòu)買(mǎi)茶油的時(shí)機(jī)、方式、主要場(chǎng)所和渠道分析 ...........................................................37 受訪(fǎng)者購(gòu)買(mǎi)茶油的時(shí)機(jī) .......................................................................................................37 受訪(fǎng)者購(gòu)買(mǎi)茶油的主要方式 ...............................................................................................37 受訪(fǎng)者購(gòu)買(mǎi)茶油的渠道 .......................................................................................................38 新興購(gòu)油渠道分析 ...............................................................................................................38 銷(xiāo)售人員、購(gòu)物陪伴人員影響分析 ...........................................................................................41 銷(xiāo)售人員對(duì)受訪(fǎng)者的影響 ...................................................................................................41 陪伴購(gòu)物人員對(duì)受訪(fǎng)者的影響分析 ...................................................................................42 受訪(fǎng)者對(duì)茶油的使用習(xí)慣分析 ...................................................................................................43 用油程度分析 .......................................................................................................................43II / 9 倒油方式分析 .......................................................................................................................44 受訪(fǎng)者對(duì)新茶油品牌的接受程度分析 .......................................................................................444 受訪(fǎng)者廣告與促銷(xiāo)、增值服務(wù)分析 .................................................................................................46 媒體接觸習(xí)慣 ...............................................................................................................................46 媒體整體接觸情況 .....
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