某茶油消費(fèi)市場(chǎng)調(diào)查報(bào)告分析-在線瀏覽
2024-09-11 23:14本頁(yè)面
【正文】 ...........................................................................65 衡量品牌 ...............................................................................................................................65 關(guān)注價(jià)格 ...............................................................................................................................65 增值服務(wù) ...............................................................................................................................66 簡(jiǎn)約包裝 ...............................................................................................................................66 廣告和促銷 ...................................................................................................................................67 廣告訴求重點(diǎn)：健康生態(tài)和品質(zhì)保證 ...............................................................................67 促銷：直接讓利的方式更有效 ...........................................................................................67 銷售渠道 .......................................................................................................................................67 消費(fèi)者購(gòu)油用油動(dòng)機(jī) ...................................................................................................................68 消費(fèi)者購(gòu)買茶油的直接動(dòng)因 ...............................................................................................68 消費(fèi)者使用茶油的程度及時(shí)機(jī) ...........................................................................................68 競(jìng)爭(zhēng)對(duì)手分析 ...............................................................................................................................68 競(jìng)爭(zhēng)對(duì)手的優(yōu)勢(shì) ...................................................................................................................68 競(jìng)爭(zhēng)對(duì)手的不足 ...................................................................................................................69 企業(yè)面臨的發(fā)展機(jī)會(huì)和威脅分析 ...............................................................................................70 企業(yè)面臨的發(fā)展機(jī)會(huì) ...........................................................................................................70 企業(yè)發(fā)展面臨的威脅 ...........................................................................................................70 可利用、可塑造的價(jià)值點(diǎn) ...........................................................................................................71III / 9 純茶油期望價(jià)格與檔次的沖突 ...........................................................................................71 加強(qiáng)受訪者意識(shí)薄弱部分的訴求 .......................................................................................71 注重細(xì)節(jié)：加強(qiáng)包裝的辨識(shí)度與便攜性 ...........................................................................71 影響女性消費(fèi)者 ...................................................................................................................72 后期市場(chǎng)運(yùn)作的建議 .....................................................
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