某茶油消費市場調(diào)查報告分析(文件)
【正文】 油品牌的接受程度分析 .......................................................................................444 受訪者廣告與促銷、增值服務分析 .................................................................................................46 媒體接觸習慣 ...............................................................................................................................46 媒體整體接觸情況 ...............................................................................................................46 電視接觸情況 .......................................................................................................................47 廣告對受訪者的影響程度 ...........................................................................................................50 受訪者對廣告的態(tài)度 ...........................................................................................................50 受訪者最喜愛的茶油廣告 ...................................................................................................53 促銷方式分析 ...............................................................................................................................54 促銷對受訪者的影響 ...........................................................................................................54 受訪者最歡迎的促銷方式 ...................................................................................................54 增值服務 .......................................................................................................................................55 受訪者期望的增值服務分析 ...............................................................................................555 包裝識別研究 .....................................................................................................................................58 現(xiàn)有包裝的主要問題 ...................................................................................................................58 受訪者期望的包裝（品牌、特色、容量、材質(zhì)） ...................................................................60 受訪者最滿意的茶油品牌包裝 ...........................................................................................60 受訪者期望的包裝類型 .......................................................................................................61 受訪者期望的包裝容量 .......................................................................................................61 受訪者期望的包裝材質(zhì) .......................................................................................................636 結論與建議 .........................................................................................................................................64 受訪者選購茶油產(chǎn)品考慮的因素 ...............................................................................................65 重視質(zhì)量 ...............................................................................................................................65 衡量品牌 ...............
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