【正文】 .........................................................23 商業(yè)房地產(chǎn)經(jīng)營(yíng)情況 ......................................................................................23 經(jīng)營(yíng)方式 ..........................................................................................................23 發(fā)展機(jī)會(huì) ..........................................................................................................23 典型房地產(chǎn)調(diào)查 ..............................................................................................243 片區(qū)房地產(chǎn)市場(chǎng)分析結(jié)論 .........................................................................26 住宅房地產(chǎn)市場(chǎng) .................................................................................................26 商業(yè)房地產(chǎn)市場(chǎng) .................................................................................................26四 項(xiàng)目 SWOT 分析及評(píng)價(jià) .....................................................................................27X 1 項(xiàng)目 SWOT 分析 ......................................................................................27 優(yōu)勢(shì)（S） ...........................................................................................................27 劣勢(shì)（W） .........................................................................................................27 機(jī)會(huì)（O） ..........................................................................................................27 威脅（T） ...........................................................................................................272 項(xiàng)目評(píng)價(jià) ..................................................................................................28五 地鐵對(duì)項(xiàng)目影響 ...................................................................................................291 X 地鐵規(guī)劃 ...............................................................................................29 軌道交通布局 .....................................................................................................29 地鐵帶來的轉(zhuǎn)變 ................................................................................................302 地鐵商業(yè)調(diào)查 ...........................................................................................30 X 市地鐵 1 號(hào)線沿線地下商業(yè)調(diào)查 ................................................................30 地鐵對(duì) X 商業(yè)的影響 .......................................................................................313 地鐵對(duì)本項(xiàng)目的影響 ................................................................................31六 項(xiàng)目定位及評(píng)估 ...................................................................................................321 項(xiàng)目定位 ..................................................................................................32 項(xiàng)目發(fā)展規(guī)劃 .....................................................................................................32 地下室部分設(shè)計(jì)內(nèi)容和要求 ............................................................................32 商場(chǎng)和公交站設(shè)計(jì)內(nèi)容和要求 ........................................................................33 商務(wù)公寓設(shè)計(jì)內(nèi)容和要求 ................................................................................33 客戶定位 ...........................................................................................................33 價(jià)格定位 ...........................................................................................................342 項(xiàng)目評(píng)估 ..................................................................................................34 項(xiàng)目發(fā)展規(guī)劃評(píng)估 .............................................................................................34 項(xiàng)目戶型設(shè)計(jì)評(píng)估 .............................................................................................34 客戶定位評(píng)估 .....................................................................................................35 價(jià)格定位評(píng)估 .....................................................................................................36 項(xiàng)目評(píng)估意見 .....................................................................................................37七 項(xiàng)目開發(fā)建設(shè)進(jìn)度安排 .......................................................................................381 有關(guān)工程計(jì)劃說明 ....................................................................................382 施工橫道圖 ..............................................................................................38八 投資估算與資金籌措 ...........................................................................................391 項(xiàng)目總投資估算 .......................................................................................392 資金籌措 ..................................................................................................413 投資使用計(jì)劃 ...........................................................................................41九 銷售及經(jīng)營(yíng)收入預(yù)測(cè) ...........................................................................................42X 1 物業(yè)銷售收入 ...........................................................................................422 經(jīng)營(yíng)收入測(cè)算 ........................................................................................................423 項(xiàng)目銷售回款計(jì)劃 .....................................................................................434 資金來源與運(yùn)用分析 ..................................................................................435 銷售利潤(rùn) ..................................................................................................43十 社會(huì)效益分析 .......................................................................................................441 建立現(xiàn)代交通接駁體系，完善地鐵服務(wù)功能 ............................................442 帶動(dòng)周邊區(qū)域發(fā)展 ....................................................................................443 加強(qiáng)港深經(jīng)貿(mào)往來 ....................................................................................444 國(guó)有資產(chǎn)良性發(fā)展示范 ............................................................................445 增加政府稅收，提供就業(yè)機(jī)會(huì) ..................................................................45十一 財(cái)務(wù)與敏感性分析 ............................................................................