【正文】 ..................................................................................................................... 30 一、采樣背景資料 ......................................................................................................................... 30 碭山居民家庭年總收入集中在 35萬(wàn)元 ............................................................................. 30 商品房成為主導(dǎo) ................................................................................................................ 30 按揭付款成為主要購(gòu)房方式 ............................................................................................... 31 二、居民購(gòu)房意向分析 .................................................................................................................. 31 自住需求占絕對(duì)地位 ......................................................................................................... 31 縣城東部認(rèn)可度最高 ......................................................................................................... 32 對(duì)期房的接受程度高 ......................................................................................................... 32 房?jī)r(jià)走勢(shì)趨 漲 18002200元 /平方米接受程度最高 ............................................................. 33 總價(jià)承受能力 .................................................................................................................... 33 三、居民住房需求分析 .................................................................................................................. 34 戶(hù)型需求分析 .................................................................................................................... 34 雙臥室朝南最受歡迎 ......................................................................................................... 34 小區(qū)設(shè)施需求分析 ............................................................................................................. 35 購(gòu)房影響因素 .................................................................................................................... 35 地塊分析篇 .......................................................................................................................................... 37 一、地塊區(qū)域 ................................................................................................................................ 37 二、周邊生活配套 ......................................................................................................................... 37 三、用 地四至情況 ......................................................................................................................... 37 四、項(xiàng)目 SWOT分析 ....................................................................................................................... 38 優(yōu)勢(shì)（ Strength） ............................................................................................................. 38 劣勢(shì)（ Weakness） ............................................................................................................. 38 機(jī)會(huì)（ Opportunist） ....................................................................................................... 39 威脅（ Threats） .............................................................................................................. 39 五、分析總結(jié) ................................................................................................................................ 39 樹(shù)立品質(zhì)樓盤(pán)新榜樣 ......................................................................................................... 39 ..................................................................................................................... 39 敦促政府拆遷 .................................................................................................................... 39 產(chǎn)品定位篇 .......................................................................................................................................... 41 一、項(xiàng)目整體定位 ......................................................................................................................... 41 基于市場(chǎng)競(jìng)爭(zhēng)的樓盤(pán)定位原則 ........................................................................................... 41 產(chǎn)品組合方案建議 ............................................................................................................. 41 浙江廣興投資有限公司 碭山項(xiàng)目地塊市場(chǎng)調(diào)研報(bào)告 第 4 頁(yè) 共 51 頁(yè) 產(chǎn)品基調(diào)定位 .................................................................................................................... 41 二、目標(biāo)客戶(hù)群定位 ..................................................................................................................... 42 碭山縣鄉(xiāng)鎮(zhèn)進(jìn)城落戶(hù)置業(yè)人群 ........................................................................................... 42 成家立業(yè)（結(jié)婚）年輕人群 ............................................................................................... 42 碭山縣城當(dāng)?shù)氐亩紊?jí)置業(yè)人群 .................................................................................... 42 三、產(chǎn)品配置、戶(hù)型定位建議 ....................................................................................................... 42 戶(hù)型設(shè)計(jì)原則 .................................................................................................................... 42 戶(hù)型配比 ........................................................................................................................... 43 戶(hù)型附加空間 .................................................................................................................... 45 公共空間 ........................................................................................................................... 46 四、建筑及景觀(guān)規(guī)劃建議 .............................................................................................................. 47 規(guī)劃形態(tài) ........................................................................................................................... 47 入口處景觀(guān) ............................................................................................