【正文】 ............................................... 31 商業(yè)調查 。 .......................................................................................... 31 專業(yè)分析 ............................................................................................. 31 資源評估 ............................................................................................. 32 財務測算 ............................................................................................. 32 商業(yè)定位 ........................................................................................................ 32 營銷模式設定 ...................................................................................... 32 管理模式設定 ...................................................................................... 32 商業(yè)規(guī)劃 ........................................................................................................ 33 區(qū)域位置規(guī)劃 ...................................................................................... 33 規(guī)模體量規(guī)劃 ...................................................................................... 33 交通組織規(guī)劃 ...................................................................................... 33 功能布局規(guī)劃 ...................................................................................... 33 目標商戶規(guī)劃 ...................................................................................... 33 商業(yè)設計 ........................................................................................................ 34 ................................................................................ 34 能源配套設計 ...................................................................................... 34 物流、客流、車流設計 ........................................................................ 34 外觀形象和環(huán)境設計 ............................................................................ 34 運營管理模式設計 ............................................................................... 34 項目商業(yè)輻射半徑拓展研究 ...................................................................................... 34 特色商業(yè)吸引周邊城市客源 ............................................................................ 34 奧特萊斯概念 ................................................................................................. 35 全業(yè)態(tài)組合吸引 XX市區(qū)客源 .......................................................................... 36 銷品茂概念 .................................................................................................... 37 第六章 項目 SWOT分析 ........................................................................................................... 38 項目 SWOT分析 .......................................................................................................... 38 優(yōu)勢（ S） ...................................................................................................... 38 劣勢（ w） ...................................................................................................... 38 機會（ O） ...................................................................................................... 38 威脅（ T） ...................................................................................................... 39 第 3 頁 項目價值判斷 ........................................................................................................... 39 項目投資開發(fā)建議 .................................................................................................... 40 第七章 建筑風格與設計規(guī)劃 ................................................................................................... 42 打造區(qū)域地標建筑 .................................................................................................... 42 建筑風格建議 ................................................................................................. 42 內部裝修建議 ................................................................................................. 42 ..................................................................................................... 42 動線規(guī)劃 ........................................................................................................ 42 塊型設計 ........................................................................................................ 43 照明設計 ........................................................................................................ 43 頂柵設計 ........................................................................................................ 43 地坪設計 ........................................................................................................ 43 共享空間 ........................................................................................................ 43 氛圍設計 ........................................................................................................ 43 廣告標牌 ........................................................................................................ 43 品牌設計 ........................................................................................................ 44 第八章 項目業(yè)態(tài)規(guī)劃 ............................................................................................................. 45 業(yè)態(tài)規(guī)劃原則 ........................................................................................................... 45 項目業(yè)態(tài)定位 ........................................................................................................... 46 主力店的定位 ................................................................................................. 46 大型連鎖超市 ...................................................................................... 46 大型超市選址要求 ............................................................................... 46 必備性商業(yè)定位 ............................................................................................. 50 必備性業(yè)態(tài) ...........................................................................