【正文】 貨物真正交給東方海外航運集團的集裝箱運輸公司的占其總量的比例竟然不到一半，也就是說東方海外物流公司經(jīng)營的集裝箱貨物大部分是由其它遠洋承運人完成運輸?shù)?，這是因為東方海外物流把“經(jīng)濟效益” 看成高于一切的緣故, 如果說把一批集裝箱貨物交給其它遠洋承運人完成運輸在利潤上高于交給東方海外集團自己的集裝箱船舶承運，那么就毫不猶豫地讓別人來承運。因此可以說東方海外物流在東方海外航運集團中的地位是中立的，但卻不是孤立的，在資源信息、人事調配、帳戶核算等方面與東方海外集團的其它兄弟公司是互補和互助的。這就是“親兄弟明算帳”。 年營業(yè)額高達24億美元的東方海外國際有限公司的主要業(yè)務分成2塊，一是國際集裝箱運輸，二是物流集裝箱碼頭業(yè)務和物業(yè)發(fā)展。 東方海外（OOCL）國際有限公司在香港聯(lián)合交易所上市。東方海外國際在50多個國家和地區(qū)設有160多個辦事處。東方海外集裝箱航運有限公司是東方海外國際旗下的全資附屬公司，以“OOCL”商標在全球經(jīng)營業(yè)務，是全球規(guī)模的綜合國際集裝箱運輸，物流和碼頭經(jīng)營公司之一，也是在香港注冊的人們最為熟悉的環(huán)球商標之一，所提供的全線直達物流和集裝箱運輸服務，現(xiàn)在已經(jīng)遍布全中國。 信息化 在過去的幾年中, 東方海外物流公司在中國和其它亞洲地區(qū)發(fā)展和開拓的過程中從來沒有放松過電子數(shù)據(jù)交換在物流經(jīng)營管理方面的應用。 東方海外物流公司在信息技術方面的投資是巨大的,東方海外集團的電子信息技術水平在集裝箱運輸遠洋承運人中是領先的。東方海外物流公司把物流業(yè)看作是不折不扣的高科技產(chǎn)業(yè)，其理由為： 　 物流系統(tǒng)的設計技術考慮因素廣，技術含量高，理應屬于高科技范疇。 　信息技術是實現(xiàn)物流網(wǎng)絡控制的必備條件，物流網(wǎng)絡的建設將完全依賴因特網(wǎng)將總部和所有配送中心聯(lián)結起來具備信息采集與傳輸、業(yè)務管理、客戶查詢及業(yè)務跟蹤等各項功能。 　現(xiàn)代物流的運作也離不開高科技，如自動化分檢和控制庫存等，設計也相當復雜。東方海外物流公司認為, 要想突破目前采購、配送等電子物流的瓶頸，必須依靠整個物流體系的信息化構建。而企業(yè)資源計劃系統(tǒng)中極重要的一環(huán)也正是物流與資金流的集成。相應地，要從物流體系的完善過程中尋找到電子物流發(fā)展的突破口，也必然要求物流企業(yè)朝著智能化、信息化、網(wǎng)絡化的方向不斷努力。這樣通過電子物流，企業(yè)可以用很低的成本適時了解到供應商、零部件商的價格、質量，并通過全球采購系統(tǒng)保證供應，借助專業(yè)的物流配送系統(tǒng)完成發(fā)送，達到產(chǎn)業(yè)價值鏈的垂直分解。來源：國際物流網(wǎng)搜集整理人：趙伊川分析思考題 什么是物流？現(xiàn)代物流對中國經(jīng)濟的發(fā)展有何意義？ 現(xiàn)代物流業(yè)發(fā)展的困難有哪些？如何克服？ 東方海外航運集團物流業(yè)務有怎樣的特點？對中國現(xiàn)代物流業(yè)發(fā)展有怎樣的啟示？ 談談你對東方海外航運集團未來發(fā)展的一些建議。案例2：Teekay Shipping CorporationCorporate Overview Teekay Shipping is a recognized leader in the oil transportation industry,carrying more than 10 percent of the world39。s seaborne oil.Teekay provides marine expertise and safe, reliable transportation services for major oil and gas panies, refiners and traders worldwide.But Teekay is more than a conventional tanker pany. Teekay is an integrated midstream provider, offering a plete range of marine services throughout your logistics chain. Organization Teekay has earned its mark as a world leader. Driven by a strong vision, Teekaydeliversboth exceptional customer service andsolutions to meet a diverse range of customer needs. Teekay does this by focusing its expertise into four key areas: Teekay Tanker Services, Teekay Navion Shuttle Tankers, Teekay Gas amp。 Offshore, and Teekay Marine Services. These centers of expertise work in partnership with customers to ensure a plete understanding of their requirements, and to develop tailored solutions. Teekay Tankers ServicesTeekay is the largestoperator of mediumsized tankers. Its Conventional Tanker Services staff are responsible for the mercial marketing of Teekay39。s conventional tankers. Teekay offers a full range of flexible, customerfocused shipping solutions through its worldwide network of mercial offices.Teekay Navion Shuttle Tankers Teekay is the world’s leading operator of offshore loading shuttle tankers, offering a wide range of Shuttle Tanker Services. Its extensive expertise and trusted partnerships allows it to create trulypioneering solutions for customers producing crude oil from offshore installations. Teekay Gas amp。 Offshore Teekay’s Offshore Services area offers a diverse range of mooring, floating storage and offloading solutions. Teekay has earned a first class reputation for its expertise in developing innovative solutions and managing plex projects, and for its mitment to quality, safe operations. Building on standards of operational excellence attained in its core business, Teekay now also offers Gas Services, pursuing the Liquefied Natural Gas and Compressed Natural Gas markets. Teekay Marine Services At Teekay, Teekay delivers a ‘global operational franchise’ with the goal of providingflawless performance across all its operations. Its Marine Services area ensures that the highest standard in shipboard practices and marine expertise is applied to its vast range of technical and mercial services.History Teekay Shipping has bee the leading provider of international tanker transportation services, carrying over 10 percent of the world39。s seaborne oil.Founded by Torben Karlshoej in 1973, Teekay has a strong history of respected marine expertise that has seen the pany succeed through the market cycles of the tanker industry.Beginnings: 19731979 In 1973, Torben Karlshoej founded the Teekay Shipping Group in New York. With a vision of creating a high quality marine operation, Torben over the next two decades managed and operated a range of tankers by chartering vessels from independent ship owners. In 1975, Torben moved the pany to the . West Coast and established an affiliate pany, Palm Shipping Inc., which focused on chartering Aframax tankers for Pacific routes. Palm Shipping39。s allchartered fleet soon grew to 18 vessels. In 1979, Torben founded Viking Star Shipping which, in later years, provided a reliable source of highquality vessels to support Palm39。s chartering activities.Moving to Ownership: The 1980s In the mid 1980s, Palm Shipping, (the chartering arm of Teekay Shipping), became a major player in the shipping industry. In 1985 Palm signed an agreement to charter 12 Sanko Steamship Aframax vessels on twoyear timecharters. Later that year, Torben purchased the Golden Gate Sun, a 10year old Aframax. Over the next six years, more than 30 newbuildings and a substantial number of second hand vessels were added to the fleet, signalling the pany39。s move to establish controlled tonnage. Restructuring for Growth: The 1990s The 1990s were a decade of change and growth for Teekay Shipping. In 1991, the pany moved its operational headquarters to Vancouver, Canada. By 1992, the fleet had grown to 46 vessels, however, declining market conditions and the debt incurred in acquiring these vessels posed serious challenges for the pany. In the same year, Teekay suffered the loss of its founder, Torben Karlshoej. Captain James Hood, Executive VicePresident and a 14year Teekay veteran, was named President and CEO, and an executive board was established. Efforts focused on restructuring Teekay and strengthening the pany39。s financial position. Teekay went public on the New York Stock