【正文】 量的要求達到了恐怖的程度。星巴克公司要求員工都要精通咖啡的知識及制作咖啡飲料的方法。星巴克還采用不同的方式鼓勵顧客之間、顧客與星巴克 11 員工之間進行口頭或書面的交流，使主、顧們一起把擁有 ―星巴克體驗 ‖作為巨大的精神財富。 4． 4 口碑營銷成就了星巴克 星巴克，自 1971 年第一家咖啡店在美國西雅圖開業(yè)以來，目前已發(fā)展為惟一一個把店面開遍四大洲的世界性咖啡品牌。但這樣一家成功的企業(yè)卻從未在大眾媒體上做過一分錢的廣告，而僅僅只是靠 “口口相傳 ”便傳遍了整個世界。星巴克人并不是不會 營銷 ，相反，他們是口碑營銷最成功的應用者。 結 論 通過上面口碑傳播對消費者行為的影響，以及消費者行為對品牌培育的影響，我們能夠知道口碑傳播對消費者購買行為影響很大。 企業(yè)如果贏得了自己的口碑，就可以獲取消費都的購買行為，從而使企業(yè)取得成功打下一個基礎。 口碑營銷作為 現代 營銷的重要手段，具有其他營銷手段所不能替代的優(yōu)勢，作為企業(yè)或商家應該在對自己的產品或服務正確定位的基礎上，選擇優(yōu)質口碑種子顧客，建立通常的口碑傳播渠道，在口碑與品質定位的高度一致下實現企業(yè)戰(zhàn)略的目的。 13 致 謝 近四年的大學生活接近尾聲，我的學生時代也將告一段落。這些都是我人生歷程中的寶貴財富?？墒俏业谝灰兄x的人就是我的家人。雖然家境貧困，但從小就在父母和哥哥的呵護下長大，一直過著簡單幸福的生活，謝謝你們！我能有今天的成績是因為你們一直在背后默默地支持著我，是你們從來沒有放棄過我，你們永遠是我不斷前進的動力！ 教誨之勞應當永念。從課題的選擇到論文的最終完成，老師始終都給予 了細心的指導和不懈的支持，值得一提的是，申老師宅心仁厚，對學生認真負責，在她的身上，我們可以感受到一個學者的嚴謹和務實，這些都讓我們獲益菲淺，并且將終生受用無窮。 最后我要謝謝四年的同學，他們在生活和學習中都給我很大的幫助。謝謝你們！ 14 參 考 文 獻 [1] 菲利普 塞諾威茲 .做口碑 [M].機械工業(yè)出版社， 2022 [5] 閆夫軍 .營銷的另類渠道 —— 口碑傳播 [J].投資與營銷， 2022（ 03） [6] 郭會斌 .營銷口碑的產生路徑與創(chuàng)造研究 [J].經濟與管理， 2022（ 11） [7] 汪金池．口碑營銷的基礎及其傳播途徑 [Ｊ ]．東南大學學報（哲社版）， 2022， 8(2) [8] 郭國慶，楊學成．互聯網時代的口碑營銷及其應用策略 [Ｊ ]．財貿經濟， 2022,9(1) [9] 鄧理峰．中國消費者口碑傳播影響力調查．零點指標網 .2022（ 7） [10] 張衛(wèi)．讓用戶推銷－西門子家電的口碑營銷 [Ｊ ]．銷售與市場， 1999(5) [11] 李東進．關于我國消費者搜尋信息努力的實證分析 [Ｊ ]．南開學報， 2022（ 2） [12] 羅正清 ,方志剛．常用客戶滿意度研究模型及其優(yōu)缺點分析．貴 州財經學院學報，2022（ 6） [13] 菲利普 Kowalski, .. Impression management: a literature review and twoponent model. Psychological Bulletin,1990,107(1) 15 ag an employment tribunal clai Emloyment tribunals sort out disagreements between employers and employees. You may need to make a claim to an employment tribunal if: you don39。t appealed against the disciplinary action your employer has taken against you. However, if you win your case, the tribunal may reduce any pensation awarded to you as a result of your failure to appeal. Remember that in most cases you must make an application to an employment tribunal within three months of the date when the event you are plaining about happened. If your application is received after this time limit, the tribunal will not usually accept i. If you are worried about how the time limits apply to you If you are being represented by a solicitor at the tribunal, they may ask you to sign an agreement where you pay their fee out of your pensation if you win the case. This is known as a damagesbased agreement. In England and Wales, your solicitor can39。s antiracism taskforce, is in London for the Football Association39。s Premier League match at Chelsea on Sunday. I am going to be at the match tomorrow and I have asked to meet Ya ya Toure, he told BBC Sport. For me it39。s 21 win. Michel Platini, president of European football39。s actions. CSKA said they were surprised and disappointed by Toure39。 May be back in the past, to oneself the paranoid weird belief disillusionment, these days, my mind has been very messy, in my mind constantly. Always feel oneself should go to do something, or write something. Twenty years of life trajectory deeply shallow, suddenly feel something, do 到了尾聲。總覺得自己似乎應該去做點什么，或者 寫點什么。 The end of our life, and can meet many things really do? 而窮盡我們的一生，又能遇到多 少事情是真正地非做不可？ During my childhood, think lucky money and new clothes are necessary for New Year, but as the advance of the age, will be more and more found that those things are optional。t really grow up, it seems is not so important。t want to give vent to out your inner voice can be in the high school children of the feelings in a period, but was eventually infarction when graduation party in the throat, later again stood on the pitch he has sweat profusely, looked at his thrown a basketball hoops, suddenly found himself has already can39。 instead of letting the world soften us, we let it drive us deeper into ourselves. We try to deflect the hurt and pain by pretending it doesn’t exist, but although we can try this all we want, in the end, we can’t hide from ourselves. We need to learn to open our hearts to the potentials of life and let the world soften ，我們常常會關上心門；世界不僅沒能慰藉我們，反倒使我們更加消沉。既然如此，何不嘗試打開心門，擁抱生活中的各種可能，讓世界感化我們呢？ Whenever we start to let our fears and seriousness get the best of us, we should take a step back and reevaluate our behavior. The items listed below are six ways you can open your heart more fully and ，我們應該退后一步，重新反思自己的言行。Whenever a painful situation arises in your life, try to embrace it instead of running away or trying to mask the hurt. When the sadness strikes, take a deep breath and lean into it. When we run away from sadness that’s unfolding in our lives, it gets stronger and more real. We take an emotion that’s fleeting and make it a solid event, instead of something that passes through ，別再逃跑或隱藏痛苦，試著擁抱它吧；當悲傷來襲時，試著深呼吸，然后直面它。屏住呼吸，生活停滯；呼出呼吸，更多新奇與經歷又將拉