【正文】 ncense continuous. From the perspective of culture, Chinese character is a carrier of culture, because it records the history of the development of Chinese culture and the rich achievements. All ancestors wisdom and creative achievement, rely on the records of Chinese characters was able to spread of permanent。s attention. Chinese character construction Chinese characters are fully used in the graphic design, in addition to the Chinese character itself is very artistic appreciation, there is a reason I think that is the Chinese characters in the form of a human spirit. In the formation mechanism of Chinese characters, embodies rich historical and cultural information Chinese. The construction method of Chinese characters is the artificial center, which embodies the spirit of a peopleoriented. This kind of person this spirit in the word radical and radical is evident, such as the protection of keeping, is the use of a man holding a son of morphology and hope for the enterprise, that is, to borrow the attitude of people stand on tiptoe to erect the craving, inter linkages between the grapheme and meaning, word image expression of intention. There are also many words in the form of the starting point, with a very strong character of the. In graphic design, it is a very simple, very simple and very concise abstract art form, so the designers of the Chinese characters are peting to quote, it is not surprising that. In the traditional concept of the Chinese nation, the respect and care for the young is a kind of virtue, by the young of aging is the laws of nature, could not resist, so early in the Warring States period of Mencius once said my old old and old person, young I young and the young classic sayings. 1 Chinese character itself is a kind of graphic design From graphic design, the Chinese characters are the greatest and most successful design of the human society. It is the most simple design elements, the use of the most rich and plex design tools, design a and a constant and simple product, and make these products rich in content, structure, perfect, extensive use, farreaching influence. At the same time, these unit products also have the infinite contact way, with the same ability of opening and increasing. Early in the spring and Autumn period and the Warring States period, Zhuangzi in the Chuang Tzu text has pointed out that the speaker so care about, proud and fotten words , namely: between language and things there is a characterization and relationship between characterization, language is the representations of things, things is the language of the characterization, the task of language is the object information is transmitted, the role of language is the media to convey information. The word is the use of language to represent or to indicate something. 2 graphic design and the principle of Chinese character formation A. graphic design is a special thinking process. The process of human consciousness is a process of the world39。 in other words, the audience is through the designer39。s culture. In this way, it is not a difficult task to reflect the local culture in our work. 1 make the Chinese characters continue to deepen A. use Chinese characters to explore the local culture, is an abstract and difficult to understand, then, let us look at the Japanese is how to do it. In seventh Century, Chinese ideograms introduced in Japan, known as the Chinese characters. The Japanese quickly digest the Chinese character culture, and then the Chinese character to be transformed rapidly, Japan, known as the big and national culture are actually from China, and China39。 deformation on the other hand, the word, like a hand hold a letter to the recipient3