【正文】
historical and cultural information Chinese. The construction method of Chinese characters is the artificial center, which embodies the spirit of a peopleoriented. This kind of person this spirit in the word radical and radical is evident, such as the protection of keeping, is the use of a man holding a son of morphology and hope for the enterprise, that is, to borrow the attitude of people stand on tiptoe to erect the craving, inter linkages between the grapheme and meaning, word image expression of intention. There are also many words in the form of the starting point, with a very strong character of the. In graphic design, it is a very simple, very simple and very concise abstract art form, so the designers of the Chinese characters are peting to quote, it is not surprising that. In the traditional concept of the Chinese nation, the respect and care for the young is a kind of virtue, by the young of aging is the laws of nature, could not resist, so early in the Warring States period of Mencius once said my old old and old person, young I young and the young classic sayings. 1 Chinese character itself is a kind of graphic design From graphic design, the Chinese characters are the greatest and most successful design of the human society. It is the most simple design elements, the use of the most rich and plex design tools, design a and a constant and simple product, and make these products rich in content, structure, perfect, extensive use, farreaching influence. At the same time, these unit products also have the infinite contact way, with the same ability of opening and increasing. Early in the spring and Autumn period and the Warring States period, Zhuangzi in the Chuang Tzu text has pointed out that the speaker so care about, proud and fotten words , namely: between language and things there is a characterization and relationship between characterization, language is the representations of things, things is the language of the characterization, the task of language is the object information is transmitted, the role of language is the media to convey information. The word is the use of language to represent or to indicate something. 2 graphic design and the principle of Chinese character formation A. graphic design is a special thinking process. The process of human consciousness is a process of the world39。s symbolic, but the thinking is a kind of choice, bination, conversion and regeneration of the symbols. Therefore it can be said that people are thinking of using symbols, symbols are the subject of thinking. Graphic design is the message for the purpose, in the twodimensional space on the images of the position, scale, mutual relationship planning. No doubt, this is a thinking process. But at the same time, it is not a normal thinking process. This is a thinking process that begins with the design of the designer, and continues to the psychological activity of the audience, and this kind of continuity is dependent on the graphics as the main body of thought. B. Chinese characters are a graphic design. Chinese character is to carry information, and character itself is on behalf of the Chinese people in the twodimensional space of stippling selection, bination, transformation, regeneration, so that a certain amount of information products. From the analysis of the principle of the symbol, the Chinese character is a kind of symbol, which is a special kind of graphic design. Due to the evolution of Chinese characters has bee a very abstract, succinct, so will restore characters bearing the original information out process itself, which is a special kind of thinking process and a special graphic design. This reduction is not a word, it is a won