marketinginachangingworld英文版-在線瀏覽
2024-08-19 16:17本頁面
【正文】 他人說企業(yè)和產(chǎn)品的好話 –對(duì)企業(yè)和產(chǎn)品產(chǎn)生感性和理性的偏好，既而產(chǎn)生較高的 忠誠(chéng)度 112 UIBE, Fall 2020, MBA mkt112 熊偉 exchange: act off obtaining a desired object from someone by offering something in return. transaction: consists of a trade of values between two parties. Exchange amp。 needs, AIOs ? Latent demand develop demand develop product ? Faltering demand revitalize demand target new market ? Irregular demand synchronize flexible pricing ? Full demand maintain demand measure performance ? Overfull demand reduce demand demarket ? Unwholesome demand destroy demand Kissing a smoker is like licking the bottom of an ashtray DEMAND MARKETING SOME STATE TASK ACTIONS Demand Management 119 UIBE, Fall 2020, MBA mkt119 熊偉 The Marketing Process Target Consumers Product Place Price Promotion Competitors Marketing Channels Publics Suppliers Demographic Economic Environment Technological Natural Environment Political Legal Environment Social Cultural Environment 120 UIBE, Fall 2020, MBA mkt120 熊偉 5 Marketing Philosophies SOCIETAL MARKETING CONCEPT PRODUCTION CONCEPT PRODUCT CONCEPT M
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1