marketinginachangingworld英文版-免費閱讀
【正文】 Sales Concepts pullthrough system Notion of Customer Lifetime Value 122 UIBE, Fall 2020, MBA mkt122 熊偉 The Societal Marketing Concept Society (Human Welfare) Consumers (Satisfaction) Company (Profits) Societal Marketing Concept 123 UIBE, Fall 2020, MBA mkt123 熊偉 市場驅(qū)動 Market Driven 企業(yè)應(yīng)當(dāng)從顧客的角度審視自己的業(yè)務(wù)，而不是從自己業(yè)務(wù)的角度去觀察顧客。11 UIBE, Fall 2020, MBA mkt11 熊偉 Lecture 1: Marketing in a Changing World ? What is Marketing? ? Marketing Management Philosophies ? Marketing Challenges in the New Century 12 UIBE, Fall 2020, MBA mkt12 熊偉 What is Marketing? a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging products and value with others. 13 UIBE, Fall 2020, MBA mkt13 熊偉 Core Concepts Needs, wants, and demands Markets Exchange, transactions, and relationships Products Core Marketing Concepts Value amp。 124 UIBE, Fall 2020, MBA mkt124 熊偉 ? 建立并維持與 顧客 的良好關(guān)系 ? 促進(jìn) 企業(yè) 合作，共同開發(fā)市場 ? 協(xié)調(diào)與 政府 的關(guān)系，創(chuàng)造良好 的營銷環(huán)境 關(guān)系營銷 Relationship Marketing 125 UIBE, Fall 2020, MBA mkt125 熊偉 Consumer (goods) marketing Major areas of marketing focus Relationships and Customer Retention Businesstobusiness marketing 1950’s 1960’s 1970’s 1980’s 1990’s Nonprofit amp。 Promotion Profits through volume Starting p
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