【正文】 cal Natural Environment Political Legal Environment Social Cultural Environment 120 UIBE, Fall 2020, MBA mkt120 熊偉 5 Marketing Philosophies SOCIETAL MARKETING CONCEPT PRODUCTION CONCEPT PRODUCT CONCEPT MARK ETINGCONCEPTMARKETING CONCEPT KEY MARKETING PHILOSOPHIES SELLING CONCEPT 121 UIBE, Fall 2020, MBA mkt121 熊偉 Factory Existing Products Selling amp。 satisfaction 14 UIBE, Fall 2020, MBA mkt14 熊偉 Needs a state of felt deprivation Wants needs shaped by culture and individual experience Demands wants backed by buying power Definition of Needs, Wants, Demands Conditions of effective demand: ? population size ? needs amp。 124 UIBE, Fall 2020, MBA mkt124 熊偉 ? 建立并維持與 顧客 的良好關(guān)系 ? 促進 企業(yè) 合作，共同開發(fā)市場 ? 協(xié)調(diào)與 政府 的關(guān)系，創(chuàng)造良好 的營銷環(huán)境 關(guān)系營銷 Relationship Marketing 125 UIBE, Fall 2020, MBA mkt125 熊偉 Consumer (goods) marketing Major areas of marketing focus Relationships and Customer Retention Businesstobusiness marketing 1950’s 1960’s 1970’s 1980’s 1990’s Nonprofit amp。 Sales Concepts pullthrough system Notion of Customer Lifetime Value 122 UIBE, Fall 2020, MBA mkt122 熊偉 The Societal Marketing Concept Society (Human Welfare) Consumers (Satisfaction) Company (Profits) Societal Marketing Concept 123 UIBE, Fall 2020, MBA mkt123 熊偉 市場驅(qū)