marketinginachangingworld英文版(編輯修改稿)
2024-07-22 16:17 本頁面
【文章內(nèi)容簡介】 m mitments with valued customers, distributors, dealers, suppliers and so on. Key of any successful business: repeat purchases Relationship Marketing 115 UIBE, Fall 2020, MBA mkt115 熊偉 Industry sellers a group of firms which offer a product that are close substitutes for each other. Market buyers actual buyers potential buyers 116 UIBE, Fall 2020, MBA mkt116 熊偉 The Marketing System Suppliers End User Market Marketing Intermediaries Competitors Company (Marketer) Environment Environment 117 UIBE, Fall 2020, MBA mkt117 熊偉 Marketing Management analysis, planning, implementation, and control of programs designed to create, build and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives. demand management 118 UIBE, Fall 2020, MBA mkt118 熊偉 ? Negative demand disabuse demand changed attitudes? ? No demand create demand connect attributes amp。 needs, AIOs ? Latent demand develop demand develop product ? Faltering demand revitalize demand target new market ? Irregular demand synchronize flexible pricing ? Full demand maintain demand measure performance ? Overfull d
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