marketinginachangingworld英文版-wenkub
2023-06-14 16:17:36 本頁(yè)面
【正文】 of an ashtray DEMAND MARKETING SOME STATE TASK ACTIONS Demand Management 119 UIBE, Fall 2020, MBA mkt119 熊偉 The Marketing Process Target Consumers Product Place Price Promotion Competitors Marketing Channels Publics Suppliers Demographic Economic Environment Technological Natural Environment Political Legal Environment Social Cultural Environment 120 UIBE, Fall 2020, MBA mkt120 熊偉 5 Marketing Philosophies SOCIETAL MARKETING CONCEPT PRODUCTION CONCEPT PRODUCT CONCEPT MARK ETINGCONCEPTMARKETING CONCEPT KEY MARKETING PHILOSOPHIES SELLING CONCEPT 121 UIBE, Fall 2020, MBA mkt121 熊偉 Factory Existing Products Selling amp。 satisfaction 14 UIBE, Fall 2020, MBA mkt14 熊偉 Needs a state of felt deprivation Wants needs shaped by culture and individual experience Demands wants backed by buying power Definition of Needs, Wants, Demands Conditions of effective demand: ? population size ? needs amp。 wants ? purchasing power 15 UIBE, Fall 2020, MBA mkt15 熊偉 All Types of Products Anything that can be offered to a market to satisfy a need or want. ? goods tangible ? services intangible ? persons ? places ? organizations ? activities ? ideas 16 UIBE, Fall 2020, MBA mkt16 熊偉 Custo
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