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【正文】 develop product ? Faltering demand revitalize demand target new market ? Irregular demand synchronize flexible pricing ? Full demand maintain demand measure performance ? Overfull demand reduce demand demarket ? Unwholesome demand destroy demand Kissing a smoker is like licking the bottom of an ashtray DEMAND MARKETING SOME STATE TASK ACTIONS Demand Management 119 UIBE, Fall 2020, MBA mkt119 熊偉 The Marketing Process Target Consumers Product Place Price Promotion Competitors Marketing Channels Publics Suppliers Demographic Economic Environment Technological Natural Environment Political Legal Environment Social Cultural Environment 120 UIBE, Fall 2020, MBA mkt120 熊偉 5 Marketing Philosophies SOCIETAL MARKETING CONCEPT PRODUCTION CONCEPT PRODUCT CONCEPT MARK ETINGCONCEPTMARKETING CONCEPT KEY MARKETING PHILOSOPHIES SELLING CONCEPT 121 UIBE, Fall 2020, MBA mkt121 熊偉 Factory Existing Products Selling amp。 wants ? purchasing power 15 UIBE, Fall 2020, MBA mkt15 熊偉 All Types of Products Anything that can be offered to a market to satisfy a need or want. ? goo
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