【正文】 essarily harmful to the environment. C. only if all elements of the strategy are in accord with what is generally considered as being in the overall best interests of society at large. D. so long as religious authorities and noted ethics experts find nothing “wrong” in the pany’s actions. E. if it is in pliance with the pany’s code of ethics and has been approved by the pany’s chief ethics officer. 126 What Is a Business Model? ? A business model addresses “How do we make money in this business?” ? Is the pany’s strategy capable of delivering good bottomline results? ? Do the revenuecostprofit economics of the strategy make good business sense? ? Look at revenue streams the strategy is expected to produce ? Look at associated cost structure and potential profit margins ? Do resulting earnings streams and ROI indicate the strategy has good potential to deliver acceptable profitability? Relationship Between Strategy and Business Model Strategy . . . Deals with a pany’s petitive initiatives and business approaches Business Model . . . Concerns whether revenues and costs flowing from the strategy demonstrate a business can be profitable and viable 127 Microsoft’s Business Model Employ a cadre of highly skilled programmers to develop proprietary code。 :50:0316:50:03March 27, 2023 ? 1他鄉(xiāng)生白發(fā)，舊國見青山。 :50:0316:50Mar2327Mar23 ? 1世間成事，不求其絕對圓滿，留一份不足，可得無限完美。 , March 27, 2023 ? 閱讀一切好書如同和過去最杰出的人談話。 2023年 3月 27日星期一 4時 50分 3秒 16:50:0327 March 2023 ? 1一個人即使已登上頂峰，也仍要自強不息。勝人者有力，自勝者強。 。 2023年 3月 27日星期一 4時 50分 3秒 16:50:0327 March 2023 ? 1做前，能夠環(huán)視四周；做時，你只能或者最好沿著以腳為起點的射線向前。 , March 27, 2023 ? 雨中黃葉樹，燈下白頭人。McGrawHill/Irwin Copyright 169。 16:50:0316:50:0316:503/27/2023 4:50:03 PM ? 1以我獨沈久，愧君相見頻。 下午 4時 50分 3秒 下午 4時 50分 16:50: ? 沒有失敗，只有暫時停止成功！。 2023年 3月 下午 4時 50分 :50March 27, 2023 ? 1少年十五二十時，步行奪得胡馬騎。 :50:0316:50:03March 27, 2023 ? 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 2023年 3月 下午 4時 50分 :50March 27, 2023 ? 1業(yè)余生活要有意義，不要越軌。 下午 4時 50分 3秒 下午 4時 50分 16:50: ? 楊柳散和風，青山澹吾慮。 16:50:0316:50:0316:503/27/2023 4:50:03 PM ? 1成功就是日復一日那一點點小小努力的積累。 16:50:0316:50:0316:50Monday, March 27, 2023 ? 1乍見翻疑夢，相悲各問年。s Strategy ? How to grow the business ? How to please customers ? How to outpete rivals ? How to manage each functional piece of the business (RD, production, marketing, HR, finance, and so on) ? How to respond to changing market conditions ? How to achieve targeted levels of performance Strategy is HOW to . . . 19 Choosing the “Hows” of Strategy ? Strategic choices about “how” are based on ?Trialanderror anizational learning about what has worked and what has not worked ?Management’s appetite for taking risks ?Managerial analysis and strategic thinking about how best to proceed, given market conditions and a pany’s circumstances ? In choosing a strategy, management is in effect saying, “Among all the many different ways of peting we could have chosen, we have decided to employ this bination of petitive and operating approaches to move the pany in the intended direction, strengthen its market position and petitiveness, and boost performance.” 110 Key Elements of a Successful Strategy ? Developing a successful strategy hinges on making petitive moves aimed at ?Appealing to buyers in ways to set the pany apart from rivals and ? Carving out its own market position ? Involves developing a distinctive “aha” element to ?Attract customers and ?Produce a petitive edge Copying petitive moves of other successful panies rar