百事銷(xiāo)售崗位培訓(xùn)-客戶(hù)拜訪八步驟-在線(xiàn)瀏覽
2025-03-12 12:40本頁(yè)面
【正文】 7 百事銷(xiāo)售崗位培訓(xùn) 單元 5 拜訪八步驟 May, 2023 SALES Onboarding 為什么要察看店鋪？看些什么 ? Why is it important to check the store? Check what? 8 百事銷(xiāo)售崗位培訓(xùn) 單元 5 拜訪八步驟 May, 2023 SALES Onboarding 查看店鋪 , 尋找機(jī)會(huì) walk the outlet to look for opportunities ?檢查 SKU check SKU opportunities ?點(diǎn)庫(kù)存 (以產(chǎn)品生動(dòng)化后為準(zhǔn) ) record inventory after merchandising ?尋找陳列機(jī)會(huì) ?陳列架 , 冰柜 Rack Cooler ?貨架和產(chǎn)品堆頭 Shelf Display ?售點(diǎn)廣告 POP ?產(chǎn)品輪換 Rotation ?尋找競(jìng)爭(zhēng)對(duì)手陳列及活動(dòng) petitor activity ? 檢查價(jià)格 pricing issue Store check 9 百事銷(xiāo)售崗位培訓(xùn) 單元 5 拜訪八步驟 May, 2023 SALES Onboarding 作產(chǎn)品生動(dòng)化的步驟是什么 ? What do you think we mean by merchandise our products? 10 百事銷(xiāo)售崗位培訓(xùn) 單元 5 拜訪八步驟 May, 2023 SALES Onboarding 確保所有百事產(chǎn)品都以正確 的方式執(zhí)行生動(dòng)化 : ensure all Pepsi products are properly merchandised ? 確保所有庫(kù)存產(chǎn)品的輪轉(zhuǎn) ensure all stock is rotated ? 清除超期產(chǎn)品 remove out of code product ? 根據(jù)現(xiàn)有標(biāo)準(zhǔn)使產(chǎn)品生動(dòng)化 Merchandise all displays according to current standards ? 補(bǔ)充冰柜貨架和陳列架 Replenish coolers, racks and shelf area ? 需要時(shí)清潔陳列架和設(shè)備 clean shelves and equipment as needed Merchandise 11 百事銷(xiāo)售崗位培訓(xùn) 單元 5 拜訪八步驟 May, 2023 SALES Onboarding ? 確保各 SKU 均有充足的庫(kù)存 ensure appropriate products and packages are available ?為 百事產(chǎn)品 , 貨架和冰柜爭(zhēng)取最佳位置 obtain best locations for Pepsi products including, displays, visicoolers, racks ?所有百事產(chǎn)品 , 依照陳 列標(biāo)準(zhǔn)放在一起 bundle all Pepsi brands together ?瓶上 的百事商標(biāo)面向消費(fèi)者 ensure bottle lables are facing consumers ?清潔貨架、瓶身和 售點(diǎn)廣告 (POP) Clean shelves, bottles and POP material ?使百事產(chǎn)品享有公平合理的陳列空間 get a fair share of space for Pepsi products ?從百事陳列架上和 冰箱內(nèi)移走競(jìng)爭(zhēng)對(duì)手的產(chǎn)品 Remove petitors products from our crates/visicoolers ?將購(gòu)貨點(diǎn)宣傳材料放在醒目和客流量高的區(qū)域 place POP in visible and high traffic areas ?檢查標(biāo)價(jià) , 確保醒目明確 make our pricing apparent to the consumer ? 調(diào)整倉(cāng)庫(kù)內(nèi)存貨位置 arrange stocks in back room ?按照先進(jìn)先出的原則 , 輪換倉(cāng)庫(kù) , 貨架和冰柜內(nèi)的產(chǎn)品 rotate stocks to put older products in front and on top 產(chǎn) 品生動(dòng)化清單 Checking List for Merchandising 12 百事銷(xiāo)售崗位培訓(xùn) 單元 5 拜訪八步驟 May, 2023 SALES Onboarding 你認(rèn)為 , 草擬訂單是一個(gè)什么樣的過(guò)程 ? What do you think happens when you determine the order? 13 百事銷(xiāo)售崗位培訓(xùn) 單元 5 拜訪八步驟 May, 2023 SALES Onboarding 草擬訂單是為了避免斷貨 the process avoids OOS 你的路線(xiàn)本是幫助你完成此項(xiàng)任務(wù)的關(guān)鍵工具 your route book is the key tool to perform this task well ? 記錄現(xiàn)有庫(kù)存 (不包括 貨架、冰柜的陳列庫(kù)存 ) determine current stock exclusive of displayed stock ? 對(duì)照庫(kù)存需求 擬定每個(gè) SKU的建議訂單 identify inventory needs and develop your suggested order on route card ? 估算出上次拜訪以來(lái)的實(shí)際銷(xiāo)量 determine actual sales since last visit ? 與客戶(hù)達(dá)成對(duì)建議訂單的協(xié)議 agree on the suggested order with custo
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