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2024-08-30 12:33本頁面
【正文】 reat number of loyal customers.252。 The pany has an experienced R amp。 The kinds of products which the “Venus” Shampoo Company provide for consumers are very few.252。 Due to the poor internal munication of the “Venus” Shampoo Company , it is exceedingly difficult to reach consensus between different departments.252。 The pany39。 Throughout the shampoo market, customer buying patterns are very different, and we can make use of this chaotic situation to reshape the brand.252。 Due to the decline in brand loyalty of customers, one single brand can not occupy the whole market.4. ThreatsThreats are external factors which are harmful to the implement of our plan. It is felt that there are some threats for us to reshape the “Venus” shampoo brand. These can be illustrated in the following factors:252。 The barriers of market entrance have reduced. As a result, many new products have emerged, and they all trying to grab market share.5. Product StrategyFirst of all, let us analyze and position the products of “Venus” Shampoo Company according to the BCG matrix. It is clear that the Venus Shampoo Company’s existing product belongs to the cashcow business. Its growth prospect is limited, but high market share makes it the pany’s main source of cash ine in short term. Therefore, such a business should not be given up. The new product that the “Venus” Shampoo Company is developing maybe belongs to the star business. However, through market research, we bee aware of that the green product is the symbol of highquality in today39。 Define the existing product of the “Venus Shampoo Company as Classic Serial, so as to prevent the loss of loyal customers.252。 D team is developing now into the market as soon as possible, and define it as “Fashion Serial”.252。 Choose some of the mass media as advertising media, . television advertising, the magazine of life (especially popular female magazine), Fashion TV programs, outdoor billboards, bus body advertisement and so on. 252。s shampoo market, consumer buying patterns are extremely different. As a result, the single sales model of the “Venus” Shampoo Company obviously is unable to suit for the changes of consumers’ buying pattern. Moreover, according to the feedback of sales force, we are aware of that the retailers do not support the Venus brand as well as before. Compared with the past, many merchants have lowered the Venus” shampoo’s share of shelf space. To solve these problems, we have formulated the following sales strategy.252。 Explore and develop more and more marketing channels, such as set up some special counters in highend salons, highend shopping centers and drug stores.
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