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2025-07-17 12:33 本頁(yè)面
【正文】 Strengthen the munication between different departments of the pany, so as to create a harmonious working environment.Conclusion As a conclusion, the brandreshaping plan will be practicable and useful. We believe that through the implementation of the plan, the Venus brand can be saved. Through a series of advertising and product update, we will reshape the Venus as a highend, fashion, tasteful shampoo brand. Furthermore, the sales volume of “Venus” shampoo will rise quickly, and the pany39。 the staffs who will operate the details may not understand the practical situation so that the plan will be carried out in difficulties。D team is developing now, the existing marketing channels, and so on. As a result, the implementation of this plan will not bring the pany too much financial pressure. Furthermore, the plan takes full account of the pany39。 D costs, advertising costs, and operating expenses and so on. Expenses for specific items are listed as follows: Ramp。 Explore and develop more and more marketing channels, such as set up some special counters in highend salons, highend shopping centers and drug stores. Moreover, we can build an online trading platform for “Venus”.252。 Choose some of the mass media as advertising media, . television advertising, the magazine of life (especially popular female magazine), Fashion TV programs, outdoor billboards, bus body advertisement and so on. 252。 Define the existing product of the “Venus Shampoo Company as Classic Serial, so as to prevent the loss of loyal customers.252。 Due to the decline in brand loyalty of customers, one single brand can not occupy the whole market.4. ThreatsThreats are external factors which are harmful to the implement of our plan. It is felt that there are some threats for us to reshape the “Venus” shampoo brand. These can be illustrated in the following factors:252。 The pany39。 The kinds of products which the “Venus” Shampoo Company provide for consumers are very few.252。 as a result, it has a great number of loyal customers.252。s profit will rise by 15%.Introduction The brand of Venus is born in 1990, which aimed at those female consumers aged between 15 and 30yearold. It gave people the impression of fashion, romantic. Shortly after the pany was founded, it experienced a rapid expansion of market share. As a result, Venus”, which was a strong regional brand of Guangdong Province at first, became into one of the nationwide major brands. It had a market share of 4% soon. And more than a decade, Venus kept on maintained the 4% Market share. Over the years, the basis product of Venus and the packaging have made several chan
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