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【正文】 would be 300,000 yuan.9. BenefitsSuch a brandreshaping plan will effectively make use of the “Venus” Shampoo Company39。s existing resources, which include the highend brand image of “Venus”, the existing product, the new product that the Ramp。D team is developing now, the existing marketing channels, and so on. As a result, the implementation of this plan will not bring the pany too much financial pressure. Furthermore, the plan takes full account of the pany39。s problems and gives remendations for improvements. We believe that through the implementation of the plan, the Venus brand can be saved, and it will once again bee one of the most wellknown shampoo brands. Besides, the sales of “Venus” shampoo are expected to rise by 25%, and the pany39。s profit will rise by 15%.10. Risks and Management PlansHowever, we should also take account of the risks we might confront when we put the plan into practice. For example, some of the pany39。s employees may resist the implementation of the plan。 the staffs who will operate the details may not understand the practical situation so that the plan will be carried out in difficulties。 due to the poor internal munication of the pany, it may be exceedingly difficult to reach consensus between different departments.Although it is impossible to eradicate all the risk at once, it is very necessary to keep them to a minimum. Thus, we have drawn up some measures to prevent the risks occur.252。 Let the employees participate in the investigation and the implementation of the plan so that they may fully understand the need for the implementation of the plan.252。 Acpanied with the implementation of the plan, carry out a staff training course, so that the staffs will acquire new knowledge and skills to adapt to the changes brought by the implementation of the plan.252。 Strengthen the munication between different departments of the pany, so as to create a harmonious working environment.Conclusion As a conclusion, the brandreshaping plan will be practicable and useful. We believe that through the implementation of the plan, the Venus brand can be saved. Through a series of advertising and product update, we will reshape the Venus as a highend, fashion, tasteful shampoo brand. Furthermore, the sales volume of “Venus” shampoo will rise quickly, and the pany39。s profit will grow up sharply. Lastly, I would like to meet with you at any time this week to discuss this plan thoroughly and would be willing to explain any details and procedures, or to provide any additional information or data that you may require. I do hope that you will be interested in this project.
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