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2024-08-03 00:13本頁(yè)面
  

【正文】 HouseholdVariety and Assortment For a convenience store, Family Mart plays a good role on this. They have different kinds of products for people daily lives. With a huge variety, you can find various kinds of products you need in Family Mart, but may not be all what you want. Basically, Family Mart offers you the basic needs of daily life. And for the storage of Family Mart, there are nearly 600 SKUs in their storage, except of the fresh foods, prepared foods, and fast foods. As illustrated in , it shows the variety and assortment in Family Mart.Fig. 1 Floor Diagram of Family MartServices Offered To do the whole service of daily operation, for Family Mart, there would be three people working in every period. But in the midnight, there would be fewer servers in the store. To provide sufficient services, such as copy, fax, ticket order, and food heating, they adjust number of servers to hand all conditions. The servers always open one cashier when they are not in the busy hours, and in the rush hours, usually in the dining time, they open two cashiers, to prevent a long waiting period.Prices and the Cost of Offering Breadth and Depth of Merchandise and Services Most of merchandise won’t have high cost. For the food (including frozen food), drinks, and snacks, their costs are about from 15 to 60 NT dollars. Cigarettes are belonging to higher cost level, and their average costs are 20 to 30 NT dollars. Media goods’ cost are higher than food, they are estimated about 50 to 300 NT dollars. Household includes bigger varieties, so the cost of the household from about 10 to 250 NT dollars. Family Mart keeps the amount as twice as the good on the shelves, except of food that easily get rotten.Customer Buying Behavior Because there are not lot’s of brand for each type of merchandise, except snacks. The consumers who go to the Family Mart usually don’t put emphasis on the brand, but they choose the exactly merchandise they want. Usually they buy bread, milk, or juice in the morning before 11 o’clock as breakfast, for easy to carry to the class. In the lunch time and dinner time, consumers go to Family Mart for some instant food or frozen food. These three times are most crowded time, and the other times are not as busier as the rushers. There are still consumers go into the store to buy some other things, like drinks or snacks. Because the convenience store mainly offers the daily items, consumers go there to buy some immediately things they want.Retail Market Strategy As mentioned in background, Family Mart was founded on August 12 1988 with NTD$ billion capital. In ten years, Family Mart opened 500 stores in Taiwan. With store expansion, Family Mart was listed pany in 2002, with NTD $ billion. With the spirit of innovation, Family Mart has successfully introduced new services that brought in profits and better services for customers. For instance, in 198 the pany launched the payment service for parking fees in Taipei city, pioneering in the industry. In 2002, Family Mart created the preorder service for Chinese New year’s banquets, also a whole new business model in the industry. In 2005, the pany introduced Virtual Distribution Center, which enables game point card selling through information system, not physical logistics. Service is the driving force of Family Mart’s petitiveness. Family Mart tops the convenience store category in the survey on service capability conducted by the Global Views magazine for 2004, 2005 and 2008.Section II: BellavitaResearch Background Bellavita is a new shopping center that held it’s opening on September 21, 2009. Bellavita own the luxury stores of international top brand was kept eyes on by the highscale clients, which Taipei 101 and Breeze Center might not have reached in the past, and aims to give these “walking spending powerhouses” tailormade services. With 20,879 square meter, Bellavita houses more than 15 international luxury brands including BVLGARI, Christofle, Hermes, John Lobb, Roger Vivier, Tod’s, Giuliano FUJIWARA, etc. to attract customers shopping. With different kinds of retailer brand stores, how Bellavita organized is now we are going to discuss. Research ObjectsTypes of Merchandise As mentioned in Fig. 2, the merchandises of Bellavita can be grouped as the floor directory. We can classify them into several parts, food, luxury products, life style, and body shaping, etc. As for the major brands, for every store in Bellavita, there are all major brands since the retailing type is a shopping center.Variety and Assortment We conclude the variety and assortment of Bellavita as Table 2 below.Table 2 Variety and Assortment of BellavitaFloorBrandTypeB1StarbucksCoffee shops1FBar amp。 ArpelsJewelry2F03ClothesGiuliano FujiwaraClothesBrandTypeLevel 6ixClothes3FSalon De The de Joel RobuchonCoffee, dessertsErosHair stylistSocieBody stocking4FBeata TeRestaurantHaleakalaRestaurant5FL’atelier de Joel RobuchonRestaurant6FTon 28RestaurantServices Offered For Bellavita just open for few days, many services are still in planning. For example, the special service for VIP and the website of Bellavita. Moreover, all stores and floors have not opened for customers yet. In the opening day, Bellavita provided some services like free parking service and the waiters help to place dishes for free.Besides, the famous stores in Bellavita provide different services. For example, Borsalini and Job Lobb provide products of personalization and customization. Prices and the Cost of Offering Breadth and Depth of Merchandise and Services To collect famous luxury store, Bellavita plays a good role to provide high price products, with good service of every brand store. Focus on highend customers, what Bellavita provides some limited categories during the stores, such as shoes, clothes, foods, desserts, body shaping, etc. In the manner o
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