【正文】 s first location opened in 1997 in Kaohsiung, and now there are three Costco in Taipei market, one in Hsinchu, one in Taichung, and one in Kaohsiung.Retail Market StrategyTarget Market StrategyCostco’s primary target market is small businesses. When Costco decides to open a new warehouse in an area, they have marketing teams that contact local businesses and try to persuade them into purchasing a business membership. They also use direct mail marketing to attract potential customers that meet their customer profile. The rest of their market strategy is based on the reliance of their members using wordofmouth to attract new members to the pany.ProductsCostco offers their customers low prices on selected private and a limited selection of nationally branded products in a wide range of merchandise categories. Costco’s Kirkland Signature private label is known for its quality and value. Their major products are appliances, books, DVD movies, VHS movies, music, puter and peripherals, electronics and camera, furniture, hardware and outdoor living, health and wellness, jewelry and apparel, and wine and food. Costco are trying to create as much value as possible for their members. Costco will only carry products that will provide its members with significant cost savings. They carry only around 4,000 active stock keeping units. Some offerings rotate in and out of the warehouse based on season.Fig. 7 Kirkland Signature Private LabelPromotionsCostco limits its advertisement to direct mail to potential new customers. Forming and maintaining good customers relations is a key part of Costco’s business, most advertising is done through wordofmouth after a membership base has been established. Wordofmouth is where Costco obtains most of their customers. Costco allows their customers to sample many of their products as they walk through their warehouse. It gives customers the ability to try a product riskfee. Costco provides their customers with a 100% satisfaction guarantee on memberships and merchandise. They will provide a plete refund at the purchase price if the customer is not pletely satisfied. When a Costco warehouse opens in a given location, marketers contact businesses around the area to see if they would be interested in being a member. When it es to Costco employees selling goods and services at their warehouses, they are generally informative, 。 Spencer before and it’s empty now. Another one is Breeze ZhongXiao. The two locations are also in the shopping and business district of ZhongXiao DunHua.Hankyu Department Store Hankyu Department Store is above the Build Operate Transfer. There are 31 floors of this building and it will open in 2010. B1 and the first floor are Build Operate Transfer station. Inside the building, the first floors to sixth floor are shopping mall section. From seventh floor to the top floor are hotel. Huff Gravity ModelTraveling time = The time from subway’s exit to the store Store’s size in shopping mall = 1600 square meterGeneral store’s size = 2000 square meter The probability that a customer going to Q square = 1600/5^λ 1600/5^λ + 2000/1^λ + 1600/5^λ + 1600/1^λ The probability that a customer going to TongLin = 2000/1^λ 1600/5^λ + 2000/1^λ + 1600/5^λ + 1600/1^λ The probability that a customer going to Breeze ZhongXiao = 1600/5^λ 1600/5^λ + 2000/1^λ + 1600/5^λ + 1600/1^λ The probability that a customer going to Hankyu Department Stores = 1600/1^λ 1600/5^λ + 2000/1^λ + 1600/5^λ + 1600/1^λ Fig. 5 Different Probabilities of Different λTransportation Categories To conclude the Huff Gravity Model, when λ is greater than 1, traveling time has a greater effect, Then TongLin and Hankyu Department Stores have larger probability. When λ is smaller than 1, store’s size has a greater effect, Then Q square and Breeze ZhongXiao have larger probability. Actually, we think the Store’s size is more important because all of the four positions have high accessibility. Then, we can see the transportation categories, Q square have higher accessibility by different transportation. So, we think Q square is fitter to open the Hamp。M’s stores in Hong Kong Trade area? i Taipei Q square 京站時尚廣場 (Near by the Taipei Bus Station)? Ximen Ting 西門町 ? ZhongXiao FuXing 忠孝復興 ? ZhongXiao DunHua 忠孝敦化(TongLing 統(tǒng)領1F, Breeze ZhongXiao 微風忠孝館)? ZhongShan 中山 ? XinYi信義 (Hankyu Department Stores 統(tǒng)一阪急百貨)? DanShui 淡水(Old street老街) We choose four positions for the location analysis because some districts like Ximen Ting, ZhongXiao FuXing, ZhongShan, DanShui and the department stores like SOGO and SHIN KONG MITSUKOSHI are difficult to find the big place enough for opening Hamp。M stores open in shopping mall or on wide road. There are also high pedestrian and vehicular traffic. Besides, the locators in Hong Kong, Beijing and Shanghai are also near by the MRT’s exit. It’s convenient to arrive the stores no matter by own car or public transportation. Some stores open near university to attract young people. Therefore, we can make a conclusion that there are four visible location factors that Hamp。M’s. Although they do not have the same target market at consistent, we cannot deny they have the same position of fast fashion, selling at low price and the expansion rapidly strategy Locations in Hong Kong and TaiwanTable 4 Similar Locations between Hong Kong and TaiwanAfter the basic analysis of Hamp。M and ZARA focus on practical fashion and high fashion separately. Similarly, their supply chains are so short from designing to selling and ZARA maybe the global fastest fashion retailer. When they open the flagship store which need bigger size and open smaller branch stores after. In conclusion of this parison, UNIQLO does not have the same target market with Hamp。M and ZARA, UNIQLO and Hamp。 the pany preferred to invest a percentag