【正文】 M store. Section IV: CostcoIntroductionMembership Warehouse Club Costco offers their customers with low prices on selected private and a limited selection of nationally branded products in a wide range of merchandise categories. Businesses and families can rely on Costco to offer high quality goods and services at everyday low prices. Rapid inventory turnover, high sales volume per warehouse, leveraging an efficient operating structure, reduced handling of merchandise, and making themselves the low cost operator in retail are all key elements that make the pany so successful (Annual Report 2006). Costco defines its business in terms of benefiting their customers. Creating value to a Costco membership card is a top priority throughout the pany. Costco has two types of membership: Business, and Gold Star. Business Membership is available to all licensed businesses, nonprofit organizations, government agencies, farmers and ranchers. The membership fee is NT1000 annual. Gold Star Membership is available for individuals who do not qualify for a Business Membership. The Gold Star Membership is NT1200 per year, which includes one household card per primary add on. Gold Star Business Fig. 6 Membership Card of CostcoHistory In September of 1983, Costco Wholesale Corporation began operations in Seattle, Washington. The pany was founded by James Sinegal, current President and CEO of Costco, and Jeffrey Brotman, Chairman of the Board of Directors. In October of 1993 Costco merged with a Delaware pany called The Price Company to form Price/Costco, Inc. The Price Company was the first to establish the concept of a membership warehouse. In 1999, the pany changed its name to Costco Wholesale Corporation and moved themselves back to Washington. Taiwan39。M concerns are inside the shopping mall, on wide road and near the MRT’s exit and university. Then, we have found other detailed characteristics on the locations in Hong Kong. Some districts in Taiwan I listed in the table are similar to where opened Hamp。M and ZARA, but ZARA’s is similar to Hamp。MIn parison of UNIQLO, Hamp。M, Zara, UNIQLQ haven’t enter the Taiwan market all the time. CompetitionUNIQLO is a Japanese casual wear designer, manufacturer and retailer. It is Japan39。M’s petitor. Some news indicates UNIQLO has talked with several shopping malls and the request is the store size is about 1600 square meter.The market opinion is TongYi have high probability to be empower by UNIQLO and will open the first store in Build Operate Transfer in Taipei.The Economic and Political conditionAlthough Taipei is a developed city and people have purchasing power enough, the market is small than other country like China and Japan. Besides, the instable crossstrait strategy affects the decision of foreign panies invest and establish location in Taiwan. For example, Hamp。M’s products are e from the manufactories in China. Hamp。M’s orders and produce on large scale by local material. Then, Hamp。MThe supply chain of Hamp。M Young (9 – 14 years). Hamp。s goals for 2008 have been to intensify the sales in the existing stores, as well as to increase the number of new stores by 10% to 15% per year. Expansion and maintaining of financial stability are Hamp。M) is a Swedish clothing pany, known for its fast fashion clothing offerings for women, men, teenagers and children. Hamp。 ArpelsJewelry2F03ClothesGiuliano FujiwaraClothesBrandTypeLevel 6ixClothes3FSalon De The de Joel RobuchonCoffee, dessertsErosHair stylistSocieBody stocking4FBeata TeRestaurantHaleakalaRestaurant5FL’atelier de Joel RobuchonRestaurant6FTon 28RestaurantServices Offered For Bellavita just open for few days, many services are still in planning. For example, the special service for VIP and the website of Bellavita. Moreover, all stores and floors have not opened for customers yet. In the opening day, Bellavita provided some services like free parking service and the waiters help to place dishes for free.Besides, the famous stores in Bellavita provide different services. For example, Borsalini and Job Lobb provide products of personalization and customization. Prices and the Cost of Offering Breadth and Depth of Merchandise and Services To collect famous luxury store, Bellavita plays a good role to provide high price products, with good service of every brand store. Focus on highend customers, what Bellavita provides some limited categories during the stores, such as shoes, clothes, foods, desserts, body shaping, etc. In the manner of merchandise depth, Bellavita provides only the types of products that the stores being famous. With narrow breadth and large depth of merchandise, the prices and cost of offering the products are high. For example, a handmade pair of shoes of John Lobb is priced above 127,000 NT dollars。DrinksTeaUniPresidentCoffeeUniPresidentJuiceUniPresidentDrinksCocaColaCigaretteMild SevenFrozen FoodsMicrowave FoodsFamily MartSnacksChipsLay’sChewing GumsAirwavesBreadFamily MartInstant FoodsInstant NoodlesUniPresidentInstant CoffeesKing CarInstant TeaUniPresidentHouseholdHouseholdM Location 7Introduction 7Product’s Categories amp。 Markets 8Supply Chain 8Why no Hamp。Prepared FoodsPrepared FoodsFamily MartHealthy and BeautyHealthy and Beauty a hand bag of Roger Vivier is priced from 170,000 to 900,000 NT dollars. Customer Buying Behavior Most of the consumers in Bellavita do window shopping, or just enjoy the environment of Bellavita—build like a European palace. Focus on highend customers, people who can afford the high prices of products usually just pick up what they want and pay for them, as the custom shopping behavior for most customers in ordinary department store. But for other people, they usually e to Bellavita just for feeling the glory and beautiful environment, or they try