【正文】 e of revenues in opening new stores instead.ComparisonTable 3 Comparison of Competitors of Hamp。s leading clothing retail chain in terms of both sales and profits. UNIQLO have 781 stores in China, Hong Kong, South Korea, the United Kingdom, France, the United States, and Singapore. According to news, it had better sales than Hamp。M does not own any factories. Instead, clothes and other products are bought from around 900 independent suppliers, primarily in Asia and Europe. China is nearest Taiwan and has the most of the factories in Asia. Therefore, the high customs duty and limited market are the main reasons why Hamp。M sells fashion and low cost products, so low cost and fast shipping are the main factors of Hamp。M haven’t entered the Taiwan’s market.ECFARecently, there is an issue that Taiwan needs to remain globally petitive and the government will sign the The Economic Cooperation Framework Agreement (ECFA) with China in 2010. Taiwan government is attempting to bring the benefits of economic integration with mainland China by this agreement. The main content of this agreement is the duties of the crossstrait mutual products to import are free.UNIQLO has already to spread and find the location in Taiwan, which is Hamp。M wants to convey the products to other countries and keeps them at low price in the market。M in Taiwan?The whole procedure of the product was designed, produced and conveyed to the stores is just about 3 weeks. With low cost materials and low salaries ‘labors, the countries have these conditions in Asia are about China, Vietnam.In fact, some Hamp。M will send people to these manufactories to control and manage the production procedure at fixed period. As a result of this way of management, Hamp。 salaries are lowest. Actually, these suppliers bee a role of ODM to receive the Hamp。M is simple. Hamp。M’s cosmetics department provides a wide range of makeup, skin care and body care products. Supply ChainFig. 3 Supply Chain of Hamp。M’s Divided department offers fashion with a younger look. The range includes denim and street fashions for all occasions, from everyday looks to party wear, plemented by matching accessories and underwear. The jeans concept amp。 MarketsThe women’s collections are intended for fashionminded women of all ages. The extensive range includes everything from modern basics to tailored classics, sportswear, maternity clothes and cuttingedge fashion.The men’s collections include everything from timeless tailored pieces to modern basics, leisurewear and seasonal fashions that reflect the latest trends. The children’s range is divided into various concepts for babies (0 – 18 months), children ( – 8 years), and Hamp。M39。M39。M has around 2,000 stores in 35 different countries and employs over 73,000 people.Hamp。 Mauritz (Hamp。 a hand bag of Roger Vivier is priced from 170,000 to 900,000 NT dollars. Customer Buying Behavior Most of the consumers in Bellavita do window shopping, or just enjoy the environment of Bellavita—build like a European palace. Focus on highend customers, people who can afford the high prices of products usually just pick up what they want and pay for them, as the custom shopping behavior for most customers in ordinary department store. But for other people, they usually e to Bellavita just for feeling the glory and beautiful environment, or they try to buy products with a test attitude. Besides, customers of Bellavita usually e for shopping during afternoon and night of a day. There are no obviously peak hours in Bellavita.Retail Market Strategy With more than 8 billion NT dollars investment, Bellavita was held on Sep 21, 2009. . Leung, Quanta Computer Inc’s vice chairman and president, use five years to build up this shopping mall, focusing on highend customers including Taiwan and Mainland China. In the manner of focus customer group, with the structure of luxury brands, Bellavita makes a definite manner on rich customers. As mentioned in the textbook, Bellavita can be located in the first class of department store: includes upscale, high fashion chains with exclusive designer merchandise and excellent customer service. To raise their market share, shopping malls usually attempt to increase the amount of exclusive merchandise they sell, undertake marketing campaigns to develop strong images for their stores and brands, and expand their online presence. Bellavita build up a luxury building and make news to locate themselves a luxury image on the name Bellavita. And then they try to show that Bellavita is not only for the highend people but to attract people who can not really afford for products but enjoy the environment.Section III: Hamp。 Restaurant a3Sandwiches shopsBvlgariJewelryChristofleSilverwareHermesClothesHermes、Puiforcat、Saint LouisMetal PlatesJohn LobbShoesRoger VivierShoesTod’sBags, ClothesVan Cleef amp。Prepared FoodsPrepared FoodsFamily MartHealthy and BeautyHealthy and BeautyM and Costcoin Taiwan Market. From different manners of retail conceptssuch as types of retailers, customer buying behavior, retail market strategy, retail locations, human resource management, information systems and supply chain management, customer relationship management, merchandise management and customer service we realize the basic knowledge of retailing. We discussed the four store through the semester and then make some survey to apply the retailing concept.Literature ReviewRetailing is the set of business activities that adds value to the products and service sold to consumers for their personal or family use.* In the retailing world, retailing managers need to know the environment in which they operate before they can develop and implement effective strategies. So what they do first is to realize the customers’ buying behavior, from observing customers’ daily buying behavior. Then they make retailing strategies based on these observations. Finally, they implement