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商務函電uppt課件(2)-在線瀏覽

2025-06-26 22:27本頁面
  

【正文】 r ? B. We sent you, by air,5 samples of the goods yesterday which you required in your letter of May 25. ? (2) Conciseness (簡要) ? Clearness and conciseness often go handinhand and the elimination of wordy business jargon can help to make a letter clearer and at the same time more concise.(清楚和簡 要往往是相輔相成的。) ? A letter can be made clearer,easier to read and more attractive to look at by careful paragraphing. A paragraph for each point is a good rule.(仔細分段可以使信更清楚、易 讀和更有吸引力。) ? A. We would like to know whether you would allow us to extend the time of shipment for twenty days and if you would be so kind as to allow us to do so, kindly give us your reply by fax without delay ? B. Please reply by fax immediately if you will allow us to delay the shipment until April 21. ? A. They attend the Guangzhou Trade fair for the purpose of finding a business partner. ? B. they attend the Guangzhou Trade Fair to find a partner ? (3) Courtesy(禮貌) ? It should hardly be necessary to stress the importance of courtesy in your correspondence. One of the most important things is promptness. Punctuality will please your customer who dislikes waiting for days before he gets a reply to his letter.(在通信中注意禮貌的重要性實在是毋庸贅述。及時處理來信會使不喜歡等待 多天才收到回信的客戶感到高興。 ) ? In our letter we should always keep in mind the person we are writing to, see things from his point of view, visulize him in his surroundings, see his problems and difficulties and express our ideas in terms of his experience.(我們在寫 信時應該經常把我們寫信的對方放在心上,以他的觀點 來看問題,看到他的處境,了解他的問題和困難,并根 據他的經歷來表達我們的意見。 Exp Corp. 8 Jianguomen Nei Dajie Beijing 10005, China Telephone: 861065268888 Fax: 861065276028 Email: Ref. Your Ref. 2 Date: 15th November, 20 H. Ronald amp。 Exp Corp. Sig. _______________ (Manager) our Shanghai Branch Office . We require payment by L/C for a total value not exceeding USD50,000. 信函組成部分示例 Parts of a Business Letter 信件組成部分 1. Essential Parts 必要部分 1. The letterhead 信頭 2. The date line 日期 3. The inside name and address 收信人名稱地址 4. The salutation 稱呼 5. The body of the letter 信文 6. The plimentary close 結尾敬語 7. The signature 落款 2. Optional Parts 附加部分 8. The attention line 具體收信人 9. The subject line 事由 10. The enclosure 附件 11. The carbon copy notation 抄送 12. The postscript 附言 1) The Letterhead(信頭) ? 外貿商號的信箋,一般都印有信頭,包括發(fā)信人 的姓名、地址、電話號碼、傳真號、及Email等, 有些會將經營項目 ,注冊商標和公司董事、經理 等姓名一并印在信頭上。 2) The Date(日期) ? 打印日期注意事項: ? A. 日期按照日、月、年的順序完整打印。 ? C. 日期可以放在月份后面,在這種情況下,日期和年份 之間必須用逗號隔開。 ? E. 年份應完全寫出,不能用 (08)代替 (2022) Ex. 12th October 2022 或 12 October 2022 或 October 12th, 2022 或 Oc
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