格蘭仕vs沃爾瑪ppt課件-在線瀏覽
2025-06-18 01:27本頁面
【正文】 ocial development of the People39?！耙徽臼健辟徫?理念 ? Subdivide market universal coverage。物流與供應(yīng)鏈管 理 ? Reduce cost series methods in the application of logistics distribution center . 降低成本系列方法在物流配送中心的應(yīng)用 Porter39。s bargaining. So the bargaining power of suppliers is small. Bargaining Power of Customers Customers are important to the sellers. Customers can inexpensively switch to peting brands or substitutes. the bargaining power of customers is big! Customers have discretion in whether and when they purchase the product. LOGO Threat of New Entrants if you want to intervene, must be invested a huge sum of money to gain scale for this industry, glanze only perked up a price threshold: but if invested a huge sum of money to do but glanze the profitability, takes huge losses and even done glanze the profitability, industry and saturated the nowdefunct opponents also unprofitable. There is no technical barriers or resource barriers in this industry. The Threat of Substitutes ? Galanz39。s bargaining ability. lowcost resist substitutes. take part in price petition beter. Cost lead strategic Potter’ s Three major general strategy Differentiation strategic Focus strategy Differentiation strategy Cost lead strategic Requires panies to set up highly effective, scale of production facilities, going all out to reduce costs and strictly control the cost and management fees and development, services and promotion, advertising for the achieve these goals, the management of enterprises need to attach great importance to the cost and make sure the cost is low in the petition. Galanz： before 1997, is introduced, digested and absorbed from other countries as a priority to reduce costs. walmart ： It’ ll do all the way from an input channels, distribution and marketing expenses way, administrative expenses in all aspects to save money and made it consistently and “ affordable” slogans and striving for a cheaper price than the other firm mitment. Strict attitude of the procureme
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