【正文】
華為公司想在3G手機市場取得一席之地,除了一方面通過廣告媒體的投放和宣傳,加強普通消費者對華為手機產(chǎn)品的認(rèn)知度,加強華為產(chǎn)品對消費者對的拉力,還必須改變工業(yè)品大客戶的營銷模式,加強營銷隊伍的建設(shè),強化終端促銷的能力,加強產(chǎn)品在銷售終端與消費者的見面率、成交率,實現(xiàn)銷量的真正增長進入電商渠道是華為終端銷售渠道建設(shè)的關(guān)鍵舉措。除了華為電子商城,華為未來還將與京東、當(dāng)當(dāng)?shù)入娚糖兰訌姾献鞯谖逭? 活動程序1市場調(diào)查(1)性別狀況手機市場細(xì)分的第一個變量首先應(yīng)該是性別。男性注重手機的品牌、質(zhì)量、產(chǎn)地,外觀,功能等,因素。因此,年齡是對手機產(chǎn)品市場細(xì)分一個重要的變量。 3 老年人日漸增多??傮w上講,收入越高者其購買手機更講究品牌、包裝和質(zhì)量,而收入低的人則可能更注重價格水平和性能。10002000元 20003000 30004000 4000元以上,四個檔次。(2)中高檔收入市場這一群體收入較高,追求名牌和精品的顧客和具有高消費能力的顧客在明顯增加。這一群體購買的手機價格都在2000元以上,喜歡買的高品質(zhì)、高品位著稱的手機。(3)時尚人群市場 隨著社會習(xí)俗的不斷變遷, 有很多人逐漸傾向于一種比較時尚的生活、消費方式,這群人在手機的使用用上的表現(xiàn)就是比較注重品位、質(zhì)量達標(biāo)時代潮流化的品的手機。全國共有2862個縣,每個縣至少有一個華為銷售點。成本=80﹡3﹡60﹡20=288000元4收入預(yù)算每天每個銷售點大約能賣出1020部手機,每部價值1000元的手機利潤在5090元之間。wait in the line for one hour to get a ticket, and another two hours at the site, to only see a tiny bit of the place due to the crowds. Last year, 428 million tourists traveled in China over the weeklong holiday in October. Traveling during this period is a matter that needs thorough preparation. If you are short on time to plan the uping Golden Week it may not be a bad idea to avoid some of the most crowded places for now. There is always a place so fascinating that everyone yearns for. Arxan is a place like this. The beauty of Arxan is everlasting regardless of the changing of four seasons. Bestowed by nature, its spectacular seasonal landscape and mountains are just beyond word. Arxan is a crucial destination for the remended travelling route, China Inner Mongolia Arxan — Hailar — Manzhouli. It is also the joint of the four prairies across the SinoMongolian border, where people gravitate towards the exotic atmosphere mixed with Chinese, Russian, and Mongolia elements. As a historic site for the Yitian Battle, Arxan still embodies the spirit of Genghis Khan. Walking into Arxan, you will be amazed by a kaleidoscope of gorgeous colors all the year round the Spring azaleas blooming red in the snow, the Summer sea wavering blue in the breeze, the Autumn leaves painted in yellow covering volcanic traces, and the Winter woods shining white on the vast alpine snowscape. Hinggan League Arxan city is situated in the far eastern area of Inner Mongolia Autonomous Region. Its full name Haren Arxan means hot holy water in the Mongolian language. Arxan is a tourism city in the northern frontier with a blend of large forest, grand prairies, vast snowfield, heaven lake cluster, thermium, as well as volcanic cluster. It is a rare and unique ecotourism base filled with healthy sunshine, clean air and unspoiled green. s largest virgin forest, and known for its spring and ecological environment, Arxan is marveled at by many tourists as the purest land on earth. Autumn in the northern part of the country es earlier than the South. A September rain followed by the footprints of Autumn brings more colors to the once emerald green mountain and blooming grassland. The silver birch turns golden, while the larch is still proudly green. You will find yourself drowned in the intoxicating red of the wild fruits as well as the glamour of flowers in full blown. And your heart will be lingering on the woods as it39。rains heavily on Saturday night, some elderly Chinese will say it is because Zhinu, or the Weaving Maid, is crying on the day she met her husband Niulang, or the Cowherd, on the Milky Way. Most Chinese remember being told this romantic tragedy when they were children on Qixi, or the Seventh Night Festival, which falls on the seventh day of the seventh lunar month, which is usually in early August. This year it falls on Saturday, August 2. Folklore Story As the story goes, once there was a cowherd, Niulang, who lived with his elder brother and sisterinlaw. But she disliked and abused him, and the boy was forced to leave home with only an old cow for pany. The cow, however, was a former god who had violated imperial rules and was sent to earth in bovine form. One day the cow led Niulang to a lake where fairies took a bath on earth. Amo