全球化妝品行業(yè)的探索性分析：主要的競(jìng)爭(zhēng)品牌，技術(shù)和市場(chǎng)的發(fā)展趨勢(shì)畢業(yè)論文外文翻譯-在線瀏覽
2024-07-24 16:14本頁(yè)面
【正文】 elf. 4. Safety concern The FDA continued piling plaints from customers about neurological reactions to perfumes including symptoms such as burning of the eyes, nose, and throat。外文資料翻譯 — 英文原文 1 中文 3117字 Exploratory Analysis of Global Cosmetic Industry: Major Players, Technology and Market Trends Humans for time immemorial have used cosmetics, an industry dominated by a few major players. The study reviews main characteristics of this industry and also the key players in the world marketplace. Comparative financial and SWOT analyses provide an enhance dunder standing of the industry. In addition to technology and innovations, current conditions and trends in the cosmetic industry are explored. The study also analyzes in depth the impacts of globalization on this industry. 1. Industry background When people mention about the cosmetic industry, it mostly refers to only color cosmetic or makeup segment. In 2020, Cosmetics (Makeup) products constituted roughly 18% of total global market for Cosmetics, Toiletry, and Fragrance. Let us review some more facts about this industry. USA is the biggest market in the world, but France is the biggest exporter of cosmetic products worldwide. The growth of market has shifted from Western hemisphere to developing regions in South America, Eastern Europe, and Asia especially China。 having consumption more than % CAGR per year during past 5 years. Despite global economic crisis, the cosmetic and fragrance industry still performed well with average growth rate almost 5% across the industry. 2. Industry leaders Despite the economic slowdown in the US, the largest geographic consumer of color cosmetics, most top global cosmetics makers are seeing positive growth. according to Euro monitor International, a global market research firm with offices in Chicago, London and Singapore. Es tee Lauder Company (%), Procter amp。 flushing。 nausea。 memory loss。 Gamble and Lever Brothers, there are now several hundred ‘cruelty free’ consumer product panies. Mary Kay Cosmetics’ Countryside Colors line emphasized its use of recyclable packaging made from recycled materials. Mary Kay also eliminated most external packaging on men’s skin care products. As some panies eliminated, reduced, or redesigned outer packaging to emphasize their concern about waste disposal problems, others, particularly fragrance manufacturers, expressed concern about the trend because packaging contributed to their image. 6. Economic impact In addition to the social and political concerns surrounding animal testing, environmentalism, and product safety, the industry was also affected by the USA’s economic situation. The perfume, cosmetic, and personal care products industry had established a ‘recession proof’ image when sales of inexpensive cosmetics had outsold midpriced food items and clothing during the Depression of the 1930s. Cosmetics also did well during the recessions of the 1960s and 1980s. The recession of the early 1990s, however, brought new challenges. Counterfeit products were offered at low prices. 外文資料翻譯 — 英文原文 4 Customers resisted high prices and demanded value. The numbers of distribution channels for upscale lines decreased as traditional department stores closed. Costs associated with product promotion increased and marketers turned more often to
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