外文翻譯---新的電子商務(wù)營(yíng)銷(xiāo)過(guò)程與解決艱難的問(wèn)題-電子商務(wù)-在線(xiàn)瀏覽
2025-07-31 09:31本頁(yè)面
【正文】 of the interview that every spokesperson dreads: when the tone shifts from pleasant, neutral questions to challenging, unfortable ones. Journalists look for ways to inject drama and tension into their stories. It makes stories more interesting. But you can stay cool through a tough interview by knowing the tactics reporters use to elicit juicy quotes. And you can e to the interview with your own strategies as well. Let silence be As a society, we39。ll either forget some of them or be unsure as to which to respond to. The best way to handle this is to pick the question you prefer, and then answer. This gives you more control over your topic. If reporters want you to answer the other questions, they39。ve said, or e up with an original statement, and then add a phrase like Don39。t data what you mean? The paraphrased statement may introduce a more controversial take on the conversation. If the statement is inaccurate, counteract it with your own statement, such as What actually said is ... or” To sum up what I said, I?? Accentuate the positive Other words reporters may try to put in your mouth: not, nobody or nothing. Reporters may — intentionally (or not — frame questions using negative words, hoping that you39。11 sound defensive at best, and guilty at worst. The defining example: Richard Nixon39。t know firsthand tactic. Speculation is an easy way to get something new and potentially sensational on the record. Reporters may ask you If X happens, what will you do? to elicit something fresh. They may also confront you with rumors or negative statements from unnamed sources. State clearly that you aren39。s on topic. Bridge to the positive Sometimes you can go right into your message after a challenging question. Other times you39。s how to use the bridging technique. First, acknowledge the topic the journalist raised. Acknowledge, however, doesn39。t be successful. The second step is to use a phrase that builds a bridge from the journalist39。ve used your bridging phrase and delivered your message., where do you go next? Add one supporting point to back up your message, such as a statistic, an example or a customer story .Providing proof to illustrate your message is an important step, particularly during difficult questioning, when the reporter is skeptically evaluating everything you say Then, stop talking. Keeping it short uill also help you stay out of trouble. Don39。ll supply that one quote that will end up in the headline or the first paragraph, and that will shift the entire context of the story. Saying no to no ment One of the most mon challenges you may face is feeling pelled to tackle a question that you can39。t answer it may include the following: ? It39。t yet revealing details about it. ?The issue is before the courts. ? Government or financial regulations prohibit you from talking about it. Never issue a simple: No ment. You will look like you39。t discuss that. ? Here39。t discuss that. ?This is what 1 can discuss. . These tactics will enable you to stay on message, no matter what the question. You39。s ea
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