外文翻譯---新的電子商務(wù)營(yíng)銷過程與解決艱難的問題-電子商務(wù)-全文預(yù)覽
【正文】 mail Say your potential client wants your input on the subject and no longer wants to filter through dozens of blogs and related news to get it. What39。s still the backbone of the business information matrix, maintaining vigil around the clock, explaining and promoting your surveys by Marketing Sherpa and Enquire indicate that more than 90 percent Of business people use the Inter to research major business decisions. At its best, your Web site captures a lead after capturing a prospect39。畢業(yè)論文 外文翻譯 題 目： 企業(yè)網(wǎng)絡(luò)營(yíng)銷策略研究 一、 外文原文 標(biāo)題： Pull to push: The new Emarketing process and Tackling tough topics: Anticipating and mastering the media interview 原文： Before the Inter, business buyers had limited options for learning about your pany39。d like to push directly into the marketplace via . Here’s a workable sequence of munication tools and tactics that can move prospects from merely being curious to asking for a proposal. The middle steps, involving RSS, are what are new in the sequence that moves firm pure pull to pure push. Your Web site In the beginning of the eworld, there was the Web site. It39。ll be found. PR online Next, the prospect gets serious and needs additional information about the product, the sources and applying the technology. The prospect is now interested in learning about the product from a credible news source. The more expensive or plex the purchase, the longer the time between the initial search and purchase. During this period, prospects may decide to sign up for Google News or similar keyword driven news sources to get pertinent information as it bees available. When disseminated correctly, your releases and articles put your content with in the Web pages of these searchable online news sources. A strong, ongoing PR program feeding material to the media is the only way to fully capitalize on this channel. Note that releases and articles focusing on no promotional facts fix in surveys or application experience have a better chance of being picked up by the media than new product releases filled with superlatives and advertising jargon. RSS and blogs when prospects need to understand the pros and cons of a product or service, they will consider reading all input, including blogs, on the subject. Prospects at this stage use blog search tools to find relevant blogs and other information sources. They can set up a watch list that piles all entries with certain keywords, allowing them to return to the site, skim entries at their convenience and decide what they want to read. Set up properly, your blog or (RSS delivered newsletter) will appear in the search results with news and information that establish you as a credible resource. Your blog software automatically alerts(pings39。ll either forget some of them or be unsure as to which to respond to. The best way to handle this is to pick the question you prefer, and then answer. This gives you more control over your topic. If reporters want you to answer the other questions, they39。t data what you mean? The paraphrased statement ma
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