外文翻譯---新的電子商務(wù)營銷過程與解決艱難的問題-電子商務(wù)(完整版)
【正文】 will enable you to stay on message, no matter what the question. You39。ll supply that one quote that will end up in the headline or the first paragraph, and that will shift the entire context of the story. Saying no to no ment One of the most mon challenges you may face is feeling pelled to tackle a question that you can39。s on topic. Bridge to the positive Sometimes you can go right into your message after a challenging question. Other times you39。ve said, or e up with an original statement, and then add a phrase like Don39。s Imagination and demonstrating that your pany can meet the prospect39。s job. They built brands from the top down, staring with mass munications, such as trade advertising and press releases, and targeted tactics Use direct mail and sales collateral. In each case, marketers pushed promotional Information into the market. Prospects received information because marketers chose the right media to reach them. I5y repeatedly casting a big enough , you were bound to catch some customers. Today, prospective customers can get information about any product, service or subject fume the Inter, when and how they options include keyword searches, enewsletter subscriptions and blog surfing. Opinion oriented, personalsoap box content on blogs has received most of the attention, yet this aspect of the medium has been over hyped as a marketing tool. The real potential for marketers lays in the delivery mechanism — RSS feeds. RSS (Really Simple Syndication) is a technology that can bridge the gap between the information you passively offer on your Web site and the information you39。re unfortable with silence. People want to fill a void with words, and reporters may use this tendency against you. They’ll stay quiet and perhaps nod and smile, encouraging you to continue. The more you talk, the greater the chance that you will veer off message and say too much. To bat this, deliver your message and supporting points, and then stop talking. The journalist will then fill the void with a question. Facing the firing line The opposite of the silent technique is the quickdrill question or statement. The reporter may ask several questions at once or make several brief statements that invite ment. You39。s I am not a crook. Instead, reframe a negative question into a positive answer. Eliminate the speculative Related to previous technique is the ment on something you don39。s topic to one of your key messages. Phrases Such asActuallyorrd characterize that differently can help redirect the conversation. The final step is to deliver a relevant message. Keep it short and simple Once you39。re hiding something. Instead, handle these questions with this threestep process: ? I can39。 在每種情況下 ,商家 將 接收到的信息 、 宣傳信息轉(zhuǎn)化為市場 信息，商家選擇合適的媒體到達(dá)他們的區(qū)域， 多次 宣傳，通過 網(wǎng)絡(luò) ,你一定會(huì)聽到一些客戶 的心聲 。 你的網(wǎng)站 互聯(lián)網(wǎng)剛開 始 的時(shí)候 ,有 的網(wǎng)站上 還 有骨干商 務(wù)信息矩陣 ,保持在二十四小時(shí)趕工守夜推廣你的 商品 。資料 帶動(dòng) 新聞來源得恰當(dāng)。你的博客軟件自動(dòng)警報(bào) ， 博客搜索引擎和集成者如 Technorati,谷歌 。但你能保持冷靜通過艱苦的面試 ， 記者通過了解策略使用引起 多方的引導(dǎo)，使 你能來參加自 己的策略的訪談 。你可以忘記他們 ,或獲得稱心如意的 意見 。如果你這么做的時(shí)候 , 最好的情況下你要防 止禍從口出的 窘迫。 這時(shí)候你要 聲明你并沒有能夠猜測 這一話題 。否則你
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