外文翻譯---新的電子商務(wù)營銷過程與解決艱難的問題-電子商務(wù)-文庫吧
2025-04-17 09:31 本頁面
【正文】 During this period, prospects may decide to sign up for Google News or similar keyword driven news sources to get pertinent information as it bees available. When disseminated correctly, your releases and articles put your content with in the Web pages of these searchable online news sources. A strong, ongoing PR program feeding material to the media is the only way to fully capitalize on this channel. Note that releases and articles focusing on no promotional facts fix in surveys or application experience have a better chance of being picked up by the media than new product releases filled with superlatives and advertising jargon. RSS and blogs when prospects need to understand the pros and cons of a product or service, they will consider reading all input, including blogs, on the subject. Prospects at this stage use blog search tools to find relevant blogs and other information sources. They can set up a watch list that piles all entries with certain keywords, allowing them to return to the site, skim entries at their convenience and decide what they want to read. Set up properly, your blog or (RSS delivered newsletter) will appear in the search results with news and information that establish you as a credible resource. Your blog software automatically alerts(pings39。) blog searching engines and aggregators such as Technocratic, Google and Blog lines when you create a new blog post. The prospect still remains anonymous, unless he or she decides to ment in response to your blog. To do so, the prospect typically needs to create a user name and password, and the relationship begins. Now your tactics are starting to look more like push than pull. The new direct mail Say your potential client wants your input on the subject and no longer wants to filter through dozens of blogs and related news to get it. What39。s the next step? Direct access to It’s the moment of the interview that every spokesperson dreads: when the tone shifts from pleasant, neutral questions to challenging, unfortable ones. Journalists look for ways to inject drama and tension into their stories. It makes stories more interesting. But you can stay cool through a tough interview by knowing the tactics reporters use to elicit juicy quotes. And you can e to the interview with your own strategies as well. Let silence be As a society, we39。re unfortable with silence. People want to fill a void with words, and reporters may use this tendency against you. They’ll stay quiet and perhaps nod and smile, encouraging you to continue. The more you talk, the greater the chance that you will veer off message and say too much. To bat this, deliver your message and supporting points, and then stop talking. The journalist will then fill the void with a question. Facing the firing line The opposite of the silent technique is the quickdrill question or statement. The reporter may ask several questions at once or make several brief statements that invite ment. You39。ll either forget some of them or be unsure as to which to respond to. The best way to handle this is to pick
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