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y introduce a more controversial take on the conversation. If the statement is inaccurate, counteract it with your own statement, such as What actually said is ... or” To sum up what I said, I?? Accentuate the positive Other words reporters may try to put in your mouth: not, nobody or nothing. Reporters may — intentionally (or not — frame questions using negative words, hoping that you39。t know firsthand tactic. Speculation is an easy way to get something new and potentially sensational on the record. Reporters may ask you If X happens, what will you do? to elicit something fresh. They may also confront you with rumors or negative statements from unnamed sources. State clearly that you aren39。s how to use the bridging technique. First, acknowledge the topic the journalist raised. Acknowledge, however, doesn39。ve used your bridging phrase and delivered your message., where do you go next? Add one supporting point to back up your message, such as a statistic, an example or a customer story .Providing proof to illustrate your message is an important step, particularly during difficult questioning, when the reporter is skeptically evaluating everything you say Then, stop talking. Keeping it short uill also help you stay out of trouble. Don39。t answer it may include the following: ? It39。t discuss that. ? Here39。s easy and free to sign up to get your RSS feed via a personalized Web page (free from .aggregators like B1oglincs) or right in their browser (IE7 for instance) .Then they can easily check this page to see when you post new information. RSS allows your blog to ping the aggregators and search engines so that your reader will know a new post is available when they check their personalized page. Due to a higher level of interest, or an impending buying decision, prospects may want new posts ed to them so they can read new information immediately, rather than having the posts collected on a personal Web page. Free online services such as Feed BIitz offer this option. Unless the receivers choose to remain anonymous, you now know who they are. This is a more mitted optin. Onetoone dialogue Now, die client wants you to contact them directly. This is what you39。 在 今天 , 只要他們的愿意, 潛在客戶 可以通過(guò) 互聯(lián)網(wǎng)得到的任何產(chǎn)品、服務(wù)的信息主題 。 你想 通過(guò)電子郵件直接進(jìn)入市場(chǎng) , 這是一個(gè)可行的 交流方式和戰(zhàn)術(shù) 。最近的調(diào)查顯示 ,營(yíng)銷(xiāo) 的夏爾巴人 表明 ,超過(guò) 90%商業(yè)的人使用互聯(lián)網(wǎng)研究主要商業(yè)決策。 公關(guān)在線 其次 ,前景變嚴(yán)重 , 另外 對(duì) 信息需求產(chǎn)品、資源和應(yīng)用技術(shù)對(duì)其前景進(jìn)行了預(yù)測(cè) 。當(dāng)傳播不錯(cuò)的 時(shí)候 ,你把你的內(nèi)容 和文章 發(fā)布在網(wǎng)頁(yè)這些可查找的在線新聞來(lái)源。在這一階段使用博客 搜索工具獲得適當(dāng)?shù)牟┛秃土硗獾男畔?lái)源。 當(dāng)你創(chuàng)建一個(gè)博客訂閱的新空間職位。經(jīng)過(guò)許多的博客和相關(guān)新聞去得到它。 讓靜靜 作為一個(gè)社會(huì) , 沉默 讓我們不舒服 。 這時(shí), 記者將填補(bǔ) 空洞換 一個(gè)問(wèn)題。使用它的最好方法 是 你 挑選 喜歡 的 問(wèn)題 ,然后回答。記者可以詮釋一些你已經(jīng)說(shuō)過(guò)了 ,或 者 最初的說(shuō)法 ,再加 上一些 短語(yǔ) 比如 “你不同意嗎 ?”或“不是你是什么意思 ?”探究的聲明將會(huì)提出更多的爭(zhēng)議進(jìn)行 交談。 例如 理查德來(lái)得到新東西 , 推測(cè)是一個(gè)簡(jiǎn)單的方法 ,或潛在的聳人聽(tīng)聞的在記錄。然后傳遞信息 說(shuō) 那是在 最初的主題 。首先 ,承認(rèn)這題的 記者復(fù)活。第二步是用一個(gè)短語(yǔ)建立一座橋梁 ,從記者話題到你的一個(gè)關(guān)鍵信息。 添加一個(gè)支持點(diǎn)來(lái)支持你的信息 ,比如統(tǒng)計(jì)顧客的故事。 說(shuō)“不”到“不予評(píng)論” 一個(gè)最最最常見(jiàn)的挑戰(zhàn) , 你可能面對(duì)的是感覺(jué)不得不處理 的 問(wèn)題 ,而 你 卻 不能回答 ,有可能包括下列事項(xiàng) : ?這不是你的專(zhuān)業(yè)的領(lǐng)域。”你看上去就像你的 一些東西。 這些策略將使你留下來(lái)在信息 ,不管什么問(wèn)題。 通過(guò)個(gè)性化的網(wǎng)頁(yè) , 比如 IE7瀏覽器 , 然后他們可以 很 容易檢查這個(gè)頁(yè)面看到你的帖子 以及 新的信息。這是更堅(jiān)定確認(rèn)列表 。這并不一定是那 么 長(zhǎng)的過(guò)程 ,它似乎因?yàn)椴襟E變化 ,序列一般都不是線性的。戈德堡