旅游專業(yè)外文翻譯--在旅游電子商務系統(tǒng)的建議撒哈拉以南非洲地區(qū)的產業(yè)-電子商務-全文預覽
【正文】 welve are remendations to overe the barriers to emerce discovered from the questionnaires. Remendation 1: eCommerce features Evolve the website into an emerce tool and an international website which can be tailored for globalmarkets such as Europe, America and Asia. This will involve adding features such as corporate information,information on products and services, Frequently Asked Questions (FAQs), useful nonproduct information such as the weather, privacy and security statements, online enquiries, online reservations, reservation tracking and online payment. . Remendation 2: Customer relationship management (CRM) Evolve the website to employ e?ective electronic CRM ponents to encourage customers to keep ing back and this will create an impression consistent with the organisations? desired image. CRM ponents that could help capture customers? preferences, needs and requirements, could include contact details, ,an online feedback form, an electronic newsletter, promotions, special o?ers and other loyalty schemes, a callback service, and personalisation through customised content. . Remendation 3: Website promotional campaigns The Inter can be used to promote products and services as it provides, at modest cost, an unprecedented level of connectivity and the ability to municate e?ciently and e?ectively directly with customers. The websites should contain facilities that will attract new customers as well as retain old ones, such as an electronic newsletter, Frequently Asked Questions (FAQs), loyalty systems, callback services, a privacy policy statement, promotions and special o?ers, customer feedback, an information/brochure request, electronic postcards, and reciprocal links to other websites. The organisations should also employ o?ine techniques,such as displaying the URL on billboards, newspapers, press releases, television, tourism products, and all other advertising. 4 Conclusion In general the remendations evolve the website from being a simple informationonly website to fully?edged emerce site. The remendations discussed in this paper are directed towards providing facilities and su?cient content for customers to make purchase decisions and carry out online transactions. The organisations should convert their websites into a marketing tool by employing online and o?ine website promotional techniques to break into the highly petitive international tourism market. It is also remended that the African tourism organisations attempt to be always a step ahead of other organisations in the sector with the help of knowledge transfer facilities. There will be di?culties and barriers to emerce that need to be overe. However, this paper identi?es these barriers and gives remendations to overe these barriers to be able to capture that market which is not being catered for on other websites. The remendations for overing emerce barriers discussed in this paper were devised from tried and tested solutions which have been used successfully by tourism organisations in subSaharan Africa. As tourism is regarded as the pinnacle of the economies in subSaharan Africa and as there is sti? petition from Western Europe and North America, it is remended that the all tourism organisations in Africa follow the suggestions made in this document to remain analysis of all the ments from the practitioners and the academics received sh
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