電子商務(wù)環(huán)境下的顧客忠誠(chéng)的研究外文翻譯-電子商務(wù)-在線(xiàn)瀏覽
2025-03-24 03:16本頁(yè)面
【正文】 is gained both by observing the physical structure of the anization as well as by third party remendations. Trust brings in repeat business on essential ingredient for success. First, the customer’s loyalty still has important significance in the context on emerce panies for the panies. In today39。 (4) A decisionmaking unit。 Company, the United States five major advertising panies to the United States that an investigation: the higher the rate of customer, the higher their productivity index, the higher the rate of labor panies. 2. Enhance customer loyalty influence can improve corporate profit margins. Frederick F. Reichheld software, advertising agencies, and other industry study found that customer rate increase of 5% in these sectors Run can grow by at least 35 per cent up to 95 percent. This is mainly because: (1) Cost savings, attract new customers at the cost of a reservation is five times the cost of the old customers and attract new customers need more than the cost of advertising, marketing costs, sales missions, etc., but with the old customer transactions TAC can reduce costs, and old customers to the enterprise can even make some costsaving suggestions.(2) Increasing sales revenue, customer loyalty repeat purchase, consumption, the pany one or more of the product, with the passage of its purchase the number will continue increasing, and old customers with large enterprise life cycle valuably. (3) Business from loyal customers there can be a better wordofmouth advantage, with loyalty to friends and families often remend a pany39。s products is not sensitive to price increases, many customers are willing to support the elderly higher prices to get better products and services. 3. Enhance customer loyalty influence extended enterprise growth cycles, enable enterprises to achieve longterm sustainable outreach. Reichheld system will be a mercial element of customers, employees, investors known as the loyal quantity, and pointed out that relations between them are as follows plans: Dell, eBay, Varguard 7 panies such as experience and , who studies show that: customer loyalty not only to the traditional business model of significant business in the emerce conditions with the same meaning. Second, under the conditions of emerce the dual loyalty of the customer . A brand of customer loyalty or business depends on several factors: the transfer cost of the availability of substitute products。 brand consumer satisfaction with the past. Based on this analytical framework, I believe that, under the conditions in the emerce, customer loyalty is a double feature. 1. Cultivate loyal customers even more difficult. Customers transfer cost refers to a consumer brand customers from transfer to another brand by the costs, fees, which mainly include: moary costs, energy costs, psychological costs. In the traditional business model, the consumer is a big cost shift. In the emerce background, customers can prescreen puter mouse. Push the button, and within a few seconds can be tens of thousands of products required by the brand, price, shape, function, features and other information. This low cost of his searching, brand switching costs are also very lowly, they can easily, frequently switch brands. Since online on merchandise types and brands of a lot of information, goods are more easily available alternative. Therefore, customers are likely to switch brands constantly with a view to o
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