外文翻譯---電子商務(wù)的營銷策略-在線瀏覽
2025-03-04 02:23本頁面
【正文】 rice of the product. This will do two things。 it will keep profits at the same level, but allows the logistics department to handle the orders more efficiently. If panies can’t keep up with demand, it will reduce the satisfaction of the customer, which will reduce the loyalty of the customer. A solution to keep customers happy is by reducing the demand through increasing the price, which will lower the number of purchases. Reducing the purchases will allow the pany to match demand。 it is a necessary function for emerce panies. This is one of the key facets in acquiring customers is important, but more attention and money needs to be spent on the place factors, such as warehousing and distribution functions. Some of the budget promotion money should be spent on developing better relations with distribution functions. Some of the budget promotion money should be spent on developing better relations with distributors. Creating a strong bond with the delivery carriers will enhance the value of the pany. This can be done through personal dealings with vendors. Doing such things as taking their representatives to events or to dinner can build a loyal relationship. These activities are inexpensive means that can really give an advantage to an emerce pany.Some troubles for emerce panies are the inability of customers to find the web page. If they can’t find the web page, it creates a barrier in achieving increased sales. The current technology of search engines, such as Yahoo and Excite, are very broad in nature. When looking for a specific pany it will bring up a vast variety of topics. It takes a while to narrow down the possible entries to find the intended pany. Reducing the time spent looking for a web site can increase the satisfaction of the customers. If they must spend twenty minutes looking for a particular site, they may stop before they find it. A pany can use promotion to bat these problems.The best way to bat the problem is using promotions that give the web site address. If the product is high involvement, using advertising that is in magazines and newspapers should be efficient. For high involvement goods, people actively search for possible solutions to their problem. If the product is low involvement, people will not be actively searching for the product, so pro motional activities must be intense. This can be acplished by getting a large number of advertisements into television and radio vehicles.Another possible promotional vehicle is using hyperlinks. Hyperlinks allow a direct passage from another web site. This makes it very easy to find a particular web site. Hyperlinks are usually most efficient when implemented on a web site of similar material. In addition, there is no need to alienate customers or
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