電子商務外文翻譯-管理系統(tǒng)-在線瀏覽
2025-03-24 03:18本頁面
【正文】 retailers have gained ground on the Web while the pure Inter retailers have been encountering economic difficulties and failing widely. There are different pricing behavior between onlineonly retailers and online branches of multichannel retailers. (Tang amp。 Xing, 2021) Interestingly, it is not the pure Inter outlets like” ” that are enjoying the real benefits of the Inter. This is because traditional retailers with a website earn 62 percent of all revenues. One reason for this situation is that it is much cheaper for a multichannel retailer to attract Web customers than for online only operation (anizations with no premises for customers to visit). (Chaston, 2021) Enders and Jelassi (2021) argue that for the time being, it is sensible to design a multi channel business model that includes both physical stores and online presence. However, this integration has turned out to be more difficult than expected. Having both online and offline distributio channels could contribute to major channel conflicts, different channels may require different pricing, and the Inter could pose a threat to the existing business model. Based on the study of Hyokjin K., books are position in a highinformation required and a popular segment. Therefore, advertising practitioner may want to use inter and offline media print rather than radio or TV to stimulate interest (Hyokjin K. et al, 2021。 while offline advertising campaigns are used to keep popularity. The integrated campaign works both to build image and sales
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