【正文】 not have enough logistics knowledge with understanding little about operation principles , business segment interface, operating processes, industry standards, service standards and modern information technical application. In this background, logistics talents are specially lack of in rural areas. There is an urgent need to develop enough talented persons who understand rural, farmers and grasp the features of modern rural logistics. IV. THE LOGISTICS AND DISTRIBUTION STRATEGY OF RURAL CHAIN SUPERMARKETS A. Selecting the appropriate distribution ways The logistics and distribution of chain supermarkets have four distribution ways which are selfdelivery, thirdparty logistics, mon delivery and supplier delivery. Because of the special properties of rural areas, farmers and agricultural products, the development of China39。 It is lack of market demand in rural areas, farmers’ consumer environment and awareness have not yet mature, the Infrastructures of logistics are still poor, the store layout is fragmented, regional span is large, distribution paths are tortuous and long, therefore, the distribution is difficult。 logistics；supermarket chains. I. INTRODUCTION Since the “Ten Thousand Villages” market project was carried out, the chain supermarket, a new operating system and sale model, has been developed in the wide rural areas. These chain markets are guiding farmers to increase consumption, narrow the gap between urban and rural, promote the development of modern circulation in rural areas and rural market. It has been weled by farmers. However, logistics and distribution, the core of the chain supermarkets, are still very weak. The strength of distribution is the key to the super market’s operating cost, profit and related cooperator’s profit plus. Under the current situation of economic crisis, the answer to solve the problems of the rural chain supermarkets’ logistics and distribution is important to develop the rural markets, develop the economics, and build socialist new countryside. II. THE CONCEPTS AND CHARACTERISTICS OF RURAL CHAIN SUPERMARKETS’ LOGISTICS AND DISTRIBUTION Distribution is an economic activity, that enterprises based on user needs reserve goods in the distribution centers or other locations by the most effective way, and send the goods to users in the region within the reasonable framework of economic,. It 7 includes the purchase, storage, sorting, cargo handling, delivery and other activities. It is a logistics activities way which bine with the special, integrated business flow and logistics. Because rural areas, farmers and agricultural products are unique, they have some different characteristics pared with urban logistics distribution. Frequent orders for the rural chain supermarkets, many stores, high frequency of purchase orders, strict time limits for delivery。 distribution of goods。 The Study on Logistics and Distribution Strategy of China’s Rural Supermarkets Abstract Since “Ten Thousand Villages” market project was carried out, the chain supermarkets have been developing in therural areas. Logistics and distribution, the tie to various operating of chain supermarkets, play an important role on the smoothly operation of the supermarket. A lot of problems, which are from local markets, now is being the bottleneck of the development of supermarket. In this paper, the author analyzed the problems present in current logistics and distribution of China39。他們必須實施嚴格的食品質量檢測，防止假冒偽劣產(chǎn)品流入市場，以保證食品安全，創(chuàng)造一個舒適的消費環(huán)境，滿足農民消費者的 最大需求。對于有著密集人口和便利交通的農村連鎖超市來說，他們可以根據(jù)產(chǎn)品類型選擇每天每月需要的產(chǎn)品。 F. 配置特殊產(chǎn)品，發(fā)展自有品牌 配置價格低廉的產(chǎn)品需要基于當?shù)厍闆r，考慮農民的消費心理、消費習慣以及消費水平。連鎖超市可以建立自己的員工教育培訓中心，也可以把員工送往專業(yè)的物 流公司或大學深造，提高他們的專業(yè)素養(yǎng)及水平。 E. 培養(yǎng)物流人才 5 當前，由于農村連鎖超市缺乏物流專業(yè)人才，發(fā)展農村物流業(yè)人才至關重要。對超市來說，不僅能減少購買成本，保障農產(chǎn)品質量及安全，也能從當?shù)胤植康玫疆a(chǎn)品信息，與農民建立良好的合作關系，逐漸提高產(chǎn)品質量，發(fā)展特殊產(chǎn)品，并且深度開發(fā)農村市場。連鎖超市可以通過與某一地區(qū)的政府部門合作，建立農產(chǎn)品加工基地，解決高質量農產(chǎn)品和附帶當?shù)禺a(chǎn)品。 D. 確立農產(chǎn)品基地，保證農產(chǎn)品供應的安全 農產(chǎn)品易壞，季節(jié)性強。如果一個農村商店的分配率一年中連續(xù)四個月或五個月都低于 65%，其名單就會在特許經(jīng)營資格書上剔除。主導企業(yè)優(yōu)先加入合同。 通過回顧、評估和分析財務狀況、業(yè)務場所、人員素質、運作地位，沒有能力或是有假冒偽劣商品行為的農村商店將不允許加入農村連鎖超 市。這些方法都會帶來管理上的信息化和科學化。分配中心應該建立電腦化的管理信息系統(tǒng)，包括電子自動化訂貨系統(tǒng)、電子數(shù)據(jù)互換、銷貨點系統(tǒng)和信息反饋系統(tǒng)。為了滿足一些鮮活商品、易腐爛商品的分配需求，分配中心也應該加快運送