網(wǎng)站設計外文翻譯---社交網(wǎng)站：定義、歷史以及內涵-其他專業(yè)-在線瀏覽
2025-03-24 02:50本頁面
【正文】 其中一個可以“點擊生成”（ Sund233。加入一個 SNS后，個體會被要求填寫表格中的一系列問題。大多數(shù)網(wǎng)站還鼓勵用戶上傳個人照片。 生成的資料因網(wǎng)站而不用，也因為用戶的自由選擇填寫而不同。此外， LinkedIn設置中，通過用戶是否為付費帳戶，去決定該用戶可以看到資料的哪些部分。 Facebook采用了不同的方法 —— 用戶在默認情況下是相同的“網(wǎng)絡”的一部分，可以查看對方的情況，除非用戶拒絕自己資料在網(wǎng)絡中可見。 加入一個社會網(wǎng)絡站點后，用戶會被提示在該識別系統(tǒng)中有哪些有聯(lián)系的用戶?！? 大多數(shù) SNS網(wǎng)站需要用戶的雙向確認，但有些則沒有。“好友”一詞容易被誤導，因為連接并不一定意味著日常的白話意義上的友誼，因為和人建立聯(lián)系的原因是多種多樣的（博伊德， 2021A） 連接的公開展示是一個 SNS網(wǎng)站的重要組成部分。在大多數(shù)網(wǎng)站上，任何人被允許查看個人資料 和好友列表，但也有例外：例如 一些 MySpace 的用戶已經(jīng)破解了 他們朋友隱藏的個人資料， LinkedIn允許用戶選擇顯示他們的網(wǎng)絡。此功能通常包括“離線消息”，不同網(wǎng)站采用各種不同的標簽 。雖然私人消息和評論是 主要 SNS網(wǎng)站最流行的。 作為一個中國的即時通訊服務， LunarStorm 作為一個社區(qū)網(wǎng)站，賽我網(wǎng)作為韓國的討論論壇工具， Skyrock（原 Skyblog）作為 法國的博客服務 在 之前都 加入 了 SNS功能。 AsianAvenue， MiGente，以及 BlackPla 等 早期流行的民族社區(qū)網(wǎng)站 在原有的網(wǎng)站功能之上， 20212021年重新推出 SNS功能和結構 。 Effects of WordofMouth Versus Traditional Marketing: Findings from an Inter Social Networking Site Michael Trusov,Randolph E. Bucklin,Koen Pauwels. Networking Site. Journal of Marketing, Volume 73, No. 5, pages 90102. Wordofmouth munication strategies are appealing because they bine the prospect of overing consumer resistance with significantly lower costs and fast delivery—especially through technology, such as the Inter. Unfortunately, empirical evidence is currently scantregarding the relative effectiveness of WOM marketing in increasing firm performance over time. This raises the need to study how firms can measure the effects of WOM munications and how WOM pares with other forms of marketing munication. Wordofmouth marketing is a particularly prominent feature on the Inter. The Inter provides numerous venues for consumers to share their views, preferences, or experiences with others, as well as opportunities for firms to take advantage of WOM marketing. As one mentator stated, ―Instead of tossing away millions of dollars on Superbowl advertisements, fledgling dot panies are trying to catch attention through much cheaper marketing strategies such as blogging and [WOM] campaigns‖ (Whitman 2021, p. B3A). Thus, it is important to understand whether WOM is truly effective and, if so, how its impact pares with traditional marketing activities. One of the fastestgrowing arenas of the World Wide Web is the space of socalled social working sites. A social working site is typically initiated by a small group of founders who send out invitations to join the site to the members of their own personal works. In turn, new members send invitations to their works, and so on. Thus, invitations (., WOM referrals) have been the foremost driving force for sites to acquire new members. As social working sites mature, they may begin to increase their use of traditional marketing tools. Therefore, manage
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