網(wǎng)站設(shè)計(jì)外文翻譯---社交網(wǎng)站：定義、歷史以及內(nèi)涵-其他專業(yè)-在線瀏覽
2025-03-24 02:50本頁(yè)面
【正文】 其中一個(gè)可以“點(diǎn)擊生成”（ Sund233。加入一個(gè) SNS后，個(gè)體會(huì)被要求填寫表格中的一系列問(wèn)題。大多數(shù)網(wǎng)站還鼓勵(lì)用戶上傳個(gè)人照片。 生成的資料因網(wǎng)站而不用，也因?yàn)橛脩舻淖杂蛇x擇填寫而不同。此外， LinkedIn設(shè)置中，通過(guò)用戶是否為付費(fèi)帳戶，去決定該用戶可以看到資料的哪些部分。 Facebook采用了不同的方法 —— 用戶在默認(rèn)情況下是相同的“網(wǎng)絡(luò)”的一部分，可以查看對(duì)方的情況，除非用戶拒絕自己資料在網(wǎng)絡(luò)中可見(jiàn)。 加入一個(gè)社會(huì)網(wǎng)絡(luò)站點(diǎn)后，用戶會(huì)被提示在該識(shí)別系統(tǒng)中有哪些有聯(lián)系的用戶?！? 大多數(shù) SNS網(wǎng)站需要用戶的雙向確認(rèn)，但有些則沒(méi)有?！昂糜选币辉~容易被誤導(dǎo)，因?yàn)檫B接并不一定意味著日常的白話意義上的友誼，因?yàn)楹腿私⒙?lián)系的原因是多種多樣的（博伊德， 2021A） 連接的公開展示是一個(gè) SNS網(wǎng)站的重要組成部分。在大多數(shù)網(wǎng)站上，任何人被允許查看個(gè)人資料 和好友列表，但也有例外：例如 一些 MySpace 的用戶已經(jīng)破解了 他們朋友隱藏的個(gè)人資料， LinkedIn允許用戶選擇顯示他們的網(wǎng)絡(luò)。此功能通常包括“離線消息”，不同網(wǎng)站采用各種不同的標(biāo)簽 。雖然私人消息和評(píng)論是 主要 SNS網(wǎng)站最流行的。 作為一個(gè)中國(guó)的即時(shí)通訊服務(wù)， LunarStorm 作為一個(gè)社區(qū)網(wǎng)站，賽我網(wǎng)作為韓國(guó)的討論論壇工具， Skyrock（原 Skyblog）作為 法國(guó)的博客服務(wù) 在 之前都 加入 了 SNS功能。 AsianAvenue， MiGente，以及 BlackPla 等 早期流行的民族社區(qū)網(wǎng)站 在原有的網(wǎng)站功能之上， 20212021年重新推出 SNS功能和結(jié)構(gòu) 。 Effects of WordofMouth Versus Traditional Marketing: Findings from an Inter Social Networking Site Michael Trusov,Randolph E. Bucklin,Koen Pauwels. Networking Site. Journal of Marketing, Volume 73, No. 5, pages 90102. Wordofmouth munication strategies are appealing because they bine the prospect of overing consumer resistance with significantly lower costs and fast delivery—especially through technology, such as the Inter. Unfortunately, empirical evidence is currently scantregarding the relative effectiveness of WOM marketing in increasing firm performance over time. This raises the need to study how firms can measure the effects of WOM munications and how WOM pares with other forms of marketing munication. Wordofmouth marketing is a particularly prominent feature on the Inter. The Inter provides numerous venues for consumers to share their views, preferences, or experiences with others, as well as opportunities for firms to take advantage of WOM marketing. As one mentator stated, ―Instead of tossing away millions of dollars on Superbowl advertisements, fledgling dot panies are trying to catch attention through much cheaper marketing strategies such as blogging and [WOM] campaigns‖ (Whitman 2021, p. B3A). Thus, it is important to understand whether WOM is truly effective and, if so, how its impact pares with traditional marketing activities. One of the fastestgrowing arenas of the World Wide Web is the space of socalled social working sites. A social working site is typically initiated by a small group of founders who send out invitations to join the site to the members of their own personal works. In turn, new members send invitations to their works, and so on. Thus, invitations (., WOM referrals) have been the foremost driving force for sites to acquire new members. As social working sites mature, they may begin to increase their use of traditional marketing tools. Therefore, manage
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