【正文】
ayers jockey for position, generational differences arise. It39。s primary responsibility is to create value. However, managers do not always understand how they can impact value。s position in the marketplace. This is crucial, as is a solid understanding of your petition. Your goal is to accurately assess the market around your property to determine whether you will be able to achieve market rents for your owner. Do your homework. Make sure you know your property inside out, physically and fiscally. Figure out what gives your property the petitive edge. Your property may not be the newest, but it may be the best. What attributes does your property have? What unique characteristics separate it from the petition? Knowing what factors give your property the petitive edge is the key to achieving higher rents. Compare these factors with those of your petition using a parison (p) survey or grid. Here39。re on the run and pressed for time, it may seem like people are interrupting you. Early in my career I had the pleasure of working for Westin Hotels. My boss was a great mentor to me, and I can still remember him saying, Everyone is some one39。s broker. Create a list of all of your customers both internal and external, and put it where you can see it every day. 2. How can we bring the pany closer to its customers? People may not always agree with your message, but there is a way to convey it so they leave the conversation feeling respected. This takes practice. Patrick S. Donahue, president and CEO of Donahue Schriber, a Californiabased retail developer, agrees, We need to get out of our offices and talk with our customers to see what they need, and how we can provide solutions to their issues. As a direct example, last summer I was working on a consulting project for a small shopping center. I asked the manager to tour me around the property. After about an hour or so, we had not visited a single tenant. When I asked why, the manager responded, 39。t like (the tenants), so I try not to go into their stores much.39。 preference for