【正文】 1) who share some offline connection. On many of the large SNSs, participants are not necessarily ―working‖ or looking to meet new people。 使社會網(wǎng)絡(luò)站點獨特的并不在于是允許個人與陌生人接觸，而在于他們使用戶的表達(dá)可視。生成的資料有這些問題與答案構(gòu)成，通常包括如年齡 ，現(xiàn)居地，興趣，和“關(guān)于我”的選項?？梢娦耘c可進(jìn)入性德結(jié)構(gòu)變化是 SNS網(wǎng)站將自己與其他網(wǎng)站做區(qū)分的的主要方式之一。 大多數(shù) SNS網(wǎng)站還提供了一種機(jī)制，為用戶 接收離線朋友 們的個人消息。 SNS網(wǎng)站往往旨在普及，許多最初吸引同質(zhì)人群，所以它找到團(tuán)體使用的網(wǎng)站 的情況并不少見 ，國籍，年齡，教育程度，或其他因素的分隔，即使這不是設(shè)計師的意圖。正如一位評論家所指出的 “折騰了數(shù)百萬美元的超級廣告之后，羽翼未豐的 dot 公司試圖通過更便宜的營銷策略來獲得注意，比如博客和口碑營銷的運動。 這項研究的目的是開發(fā)和估計一個模型，為研究口碑轉(zhuǎn)介捕捉新成員和傳統(tǒng)營銷活動之間的動態(tài)關(guān)系提供一些幫助。 我們本文的其余部分組織如下：我們開始通過總結(jié)以往的研究，以幫助正確地看待我們的貢獻(xiàn)，然后，我們描述了我們的建模方法。值得強(qiáng)調(diào)的是，我們由該公司在 21 天的使用轉(zhuǎn)介發(fā)現(xiàn)口碑轉(zhuǎn)介強(qiáng)烈影響新客戶增加以及明顯強(qiáng)于傳統(tǒng)營銷的形式。第二，我們展示了如何比較口碑營銷對傳統(tǒng)營銷效果（例如，一個營銷活動增加口碑營銷的活動效果，這反過來又增加新成員獲?。┑拈g接影響。 萬維網(wǎng)中增長速度最快的網(wǎng)站之一，就是所謂的社交網(wǎng)站的空間。營銷雜志 ,第 73期， 5 月編印 ,5號 ,第 102 90頁。此外， SNS網(wǎng)站往往有私人消息功能類似郵局。這些關(guān)系標(biāo)簽的因網(wǎng)站的定位而不同，如“朋友”，“聯(lián)系人”和“粉絲。有些網(wǎng)站鼓勵用戶改善個人資料，允許加入多媒體內(nèi)容或修改他們的個人資料的外觀和感覺，如 Facebook就允許用戶添加模塊（“應(yīng)用程序”）以改善他們的個人資料。許多大型 SNS網(wǎng)站，用戶并不一定是“網(wǎng)絡(luò)化”的或正在尋求新朋友，相反，他們主要溝通的人群是那些早已在社交圈的人們中的一部分。n, 2021, p. 3). After joining an SNS, an individual is asked to fill out forms containing a series of questions. The profile is generated using the answers to these questions, which typically include descriptors such as age, location, interests, and an ―about me‖ section. Most sites also encourage users to upload a profile photo. Some sites allow users to enhance their profiles by adding multimedia content or modifying their profile’s look and feel. Others, such as Facebook, allow users to add modules (―Applications‖) that enhance their profile. The visibility of a profile varies by site and according to user discretion. By default, profiles on Friendster and are crawled by search engines, making them visible to anyone, regardless of whether or not the viewer has an account. Alternatively, LinkedIn controls what a viewer may see based on whether she or he has a paid account. Sites like MySpace allow users to choose whether they want their profile to be public or ―Friends only.‖ Facebook takes a different approach—by default, users who are part of the same ―work‖ can view each other’s profiles, unless a profile owner has decided to deny permission to those in their work. Structural variations around visibility and access are one of the primary ways that SNSs differentiate themselves from each other. After joining a social work site, users are prompted to identify others in the system with whom they have a relationship. The label for these relationships differs depending on the site—popular terms include ―Friends,‖―Contacts,‖ and ―Fans.‖ Most SNSs require bidirectional confirmation for Friendship, but some do not. These onedirectional ties are sometimes l