【正文】 ................................................................................................ 6 2 酒店區(qū)位概況 ............................................................................................................ 6 3 酒店經(jīng)營(yíng)指標(biāo)分析 ..................................................................................................... 7 4 酒店競(jìng)爭(zhēng)對(duì)手分析及發(fā)展態(tài)勢(shì) .................................................................................... 8 第三部分：項(xiàng)目概況及定位 ................................................................................................... 9 1 項(xiàng)目概況 ................................................................................................................... 9 項(xiàng)目區(qū)位 ............................................................................................................ 9 交通狀況 ............................................................................................................ 9 自然人文情況 ................................................................................................... 10 酒店概況 .......................................................................................................... 10 2 酒店定位 ................................................................................................................. 12 酒店配套 .......................................................................................................... 12 3 核心競(jìng)爭(zhēng)力 .............................................................................................................. 15 4 特色的服務(wù)項(xiàng)目 ....................................................................................................... 16 “一條龍”式的服務(wù) .......................................................................................... 16 有針對(duì)型的個(gè)性化服務(wù) ..................................................................................... 16 5 項(xiàng)目 SWOT 分析 ...................................................................................................... 17 項(xiàng)目?jī)?yōu)勢(shì) .......................................................................................................... 17 項(xiàng)目劣勢(shì) .......................................................................................................... 18 項(xiàng)目機(jī)會(huì) .......................................................................................................... 18 項(xiàng)目威脅 .......................................................................................................... 18 第四部分：項(xiàng)目模式與效應(yīng) ................................................................................................. 19 1 項(xiàng)目模式 ................................................................................................................. 19 項(xiàng)目開(kāi)發(fā)理念 .................................................................................................. 19 商業(yè)模式 ......................................................................................................... 20 2 區(qū)域效應(yīng)分析 .......................................................................................................... 21 第五部分：經(jīng)營(yíng)與推廣 ........................................................................................................ 22 1 經(jīng)營(yíng)理念與方式 ....................................................................................................... 22 經(jīng)營(yíng)理念 .......................................................................................................... 22 經(jīng)營(yíng)方式 .......................................................................................................... 22 海峽假日酒店商業(yè)計(jì)劃書 II 2 推廣策略 ................................................................................................................. 22 市場(chǎng)策略 .......................................................................................................... 22 競(jìng)爭(zhēng)優(yōu)勢(shì) .......................................................................................................... 23 產(chǎn)品定位 .......................................................................................................... 23 產(chǎn)品與服務(wù) ....................................................................................................... 23 推廣理念 .......................................................................................................... 25 推廣計(jì)劃 .......................................................................................................... 25 第六部分：項(xiàng)目投資估算 ..................................................................................................... 28 1 項(xiàng)目基本數(shù)據(jù) .......................................................................................................... 28 2 計(jì)費(fèi)方法依據(jù)說(shuō)明 ................................................................................................... 28 3 項(xiàng)目開(kāi)發(fā)投資估算過(guò)程 ............................................................................................ 28 4 資金籌集與運(yùn)用計(jì)劃 ................................................................................................ 32 5 財(cái)務(wù)效益分析 .......................................................................................................... 33 收入預(yù)測(cè) .......................................................................................................... 33 經(jīng)營(yíng)成本、期間費(fèi)用、銷售稅金及附加、所得稅預(yù)測(cè) ....................................... 33 盈利能力分析 ................................................................................................... 35 6 風(fēng)險(xiǎn)及敏感性分析 ................................................................................................... 37 敏感性分析 ....................................................................................................... 37 風(fēng)險(xiǎn)分析 .......................................................................................................... 39 第七部分：總結(jié)和結(jié)論 ........................................................................................................ 41 HXJR 酒店商業(yè)計(jì)劃書 1 第一部分：項(xiàng)目投資環(huán)境 1 重慶的戰(zhàn)略格局 2021 年 3月，中共中央第十屆全國(guó)人大五次會(huì)議