【正文】 財(cái)務(wù)管理第八小組 202111 HXJR 酒店商業(yè)計(jì)劃書(shū) 海峽假日酒店商業(yè)計(jì)劃書(shū) I 目錄 第一部分：項(xiàng)目投資環(huán)境 ....................................................................................................... 1 1 重慶的戰(zhàn)略格局 ......................................................................................................... 1 2 重慶巴南區(qū)規(guī)劃發(fā)展方向 ........................................................................................... 2 重 慶巴南區(qū)未來(lái)發(fā)展規(guī)劃戰(zhàn)略及目標(biāo) ................................................................. 2 巴南區(qū)規(guī)劃發(fā)展措施 .......................................................................................... 2 3 一品投資發(fā)展空間 ..................................................................................................... 3 巴南區(qū)對(duì)一品發(fā)展定位 ...................................................................................... 3 一品綜合發(fā)展空間巨大 ...................................................................................... 4 第二部分：市場(chǎng)調(diào)查和競(jìng)爭(zhēng)分析 ............................................................................................ 6 1 重慶酒店發(fā)展?fàn)顩r ..................................................................................................... 6 2 酒店區(qū)位概況 ............................................................................................................ 6 3 酒店經(jīng)營(yíng)指標(biāo)分析 ..................................................................................................... 7 4 酒店競(jìng)爭(zhēng)對(duì)手分析及發(fā)展態(tài)勢(shì) .................................................................................... 8 第三部分：項(xiàng)目概況及定位 ................................................................................................... 9 1 項(xiàng)目概況 ................................................................................................................... 9 項(xiàng)目區(qū)位 ............................................................................................................ 9 交通狀況 ............................................................................................................ 9 自然人文情況 ................................................................................................... 10 酒店概況 .......................................................................................................... 10 2 酒店定位 ................................................................................................................. 12 酒店配套 .......................................................................................................... 12 3 核心競(jìng)爭(zhēng)力 .............................................................................................................. 15 4 特色的服務(wù)項(xiàng)目 ....................................................................................................... 16 “一條龍”式的服務(wù) .......................................................................................... 16 有針對(duì)型的個(gè)性化服務(wù) ..................................................................................... 16 5 項(xiàng)目 SWOT 分析 ...................................................................................................... 17 項(xiàng)目?jī)?yōu)勢(shì) .......................................................................................................... 17 項(xiàng)目劣勢(shì) .......................................................................................................... 18 項(xiàng)目機(jī)會(huì) .......................................................................................................... 18 項(xiàng)目威脅 .......................................................................................................... 18 第四部分：項(xiàng)目模式與效應(yīng) ................................................................................................. 19 1 項(xiàng)目模式 ................................................................................................................. 19 項(xiàng)目開(kāi)發(fā)理念 .................................................................................................. 19 商業(yè)模式 ......................................................................................................... 20 2 區(qū)域效應(yīng)分析 .......................................................................................................... 21 第五部分：經(jīng)營(yíng)與推廣 ........................................................................................................ 22 1 經(jīng)營(yíng)理念與方式 ....................................................................................................... 22 經(jīng)營(yíng)理念 .......................................................................................................... 22 經(jīng)營(yíng)方式 .......................................................................................................... 22 海峽假日酒店商業(yè)計(jì)劃書(shū) II 2 推廣策略 ................................................................................................................. 22 市場(chǎng)策略 .......................................................................................................... 22 競(jìng)爭(zhēng)優(yōu)勢(shì) .......................................................................................................... 23 產(chǎn)品定位 .......................................................................................................... 23 產(chǎn)品與服務(wù) ....................................................................................................... 23 推廣理念 .......................................................................................................... 25 推廣計(jì)劃 .......................................................................................................... 25 第六部分：項(xiàng)目投資估算 ..................................................................................................... 28 1 項(xiàng)目基本數(shù)據(jù) .......................................................................................................... 28 2 計(jì)費(fèi)方法依據(jù)說(shuō)明 ................................................................................................... 28 3 項(xiàng)目開(kāi)發(fā)投資估算過(guò)程 ....................................................................