【正文】 XXX 酒店商 業(yè) 計 劃 書XXX 酒店XXXX 年 1 月目 錄第一章 摘要 ..................................................................................................................................................1 項目公司 .............................................................................................................................................1 市場營銷 .............................................................................................................................................1 營運與管理 .........................................................................................................................................2 投資與財務(wù) .........................................................................................................................................2第二章 項目規(guī)劃 ..........................................................................................................................................3 酒店位置及現(xiàn)狀 .................................................................................................................................3 許可經(jīng)營及法律文件 .........................................................................................................................3 項目總體規(guī)劃 .....................................................................................................................................3 酒店大堂 ......................................................................................................................................3 餐廳 ..............................................................................................................................................3 客房 ..............................................................................................................................................4 娛樂中心 ......................................................................................................................................4 會議設(shè)施 ......................................................................................................................................4第三章 烏魯木齊市環(huán)境評估 ......................................................................................................................5 區(qū)位優(yōu)勢 .............................................................................................................................................5 自然情況 ......................................................................................................................................5 城市功能區(qū)劃 ..............................................................................................................................5 氣候特點 ......................................................................................................................................5 交通情況 ......................................................................................................................................6 獨特區(qū)位優(yōu)勢 ..............................................................................................................................6 區(qū)域經(jīng)濟 .............................................................................................................................................7 旅游資源 ............................................................................................................................................8第四章 酒店行業(yè)概況 ..................................................................................................................................9 酒店業(yè)概況 .........................................................................................................................................9 我國星級酒店數(shù)量、結(jié)構(gòu)及分布 ..............................................................................................9 我國星級酒店行業(yè)景氣情況 ....................................................................................................11 我國星級酒店經(jīng)營情況 ............................................................................................................11 酒店業(yè)經(jīng)濟特點 ...............................................................................................................................13 屬于資本密集型和勞動密集型行業(yè) ........................................................................................13 對經(jīng)營管理的要求高 ................................................................................................................13 酒店業(yè)發(fā)展趨勢 ...............................................................................................................................13 旅游行業(yè)整體發(fā)展趨勢預(yù)測 ....................................................................................................13 酒店業(yè)發(fā)展趨勢預(yù)測 ................................................................................................................14第五章 市場、競爭和項目定位 ................................................................................................................16 烏魯木齊酒店市場分析預(yù)測 ...........................................................................................................16 烏魯木齊旅游業(yè)基本情況 ........................................................................................................16 烏魯木齊酒店基本情況 ............................................................................................................17 烏魯木齊酒店住宿人員狀況 ....................................................................................................17 烏魯木齊酒店價格和出租率 ....................................................................................................18 烏魯木齊酒店市場預(yù)測 ............................................................................................................18 競爭分析 ...........................................................................................................................................19 競爭對手基本情況 ....................................................................................................................19 SWOT 分析 .................................................................