淺析我國(guó)企業(yè)網(wǎng)絡(luò)營(yíng)銷存在的問題及對(duì)策網(wǎng)絡(luò)營(yíng)銷專業(yè)-展示頁
2024-12-18 00:56本頁面
【正文】 ??????????????????? ? 7 ?????????????????????? ? 8 四、 現(xiàn)階段我國(guó)企業(yè)的網(wǎng)絡(luò)營(yíng)銷的發(fā)展對(duì)策 ???? ?????????????? ? 8 (一 )更新營(yíng)銷觀念和意識(shí) ???????????????????????? ? 8 ???????????????????? ? 8 ????????????????? ? 8 ????????????? ? 8 (二 )優(yōu)化網(wǎng)站設(shè)計(jì) 發(fā)揮網(wǎng)站功能 ????????????????????? ? 9 ???????????????????????????? ? 9 ?? ??????????????????????? ? 9 (三 )組建專業(yè)化網(wǎng)絡(luò)營(yíng)銷隊(duì)伍 ?????????????????????? ? 9 ?????????????????????? ? 9 ??????????????????????? ? 9 (四 )加大網(wǎng)絡(luò)發(fā)展上面的投資力度 ???????????????????? 10 ??????????????????????? 10 ?????????????????????????? 10 ??????????????????????? ? 10 五、 結(jié)論 ????????????????????????????????? 10 參考文獻(xiàn) ????????????????????????????????? 11 致謝 ??????????????????????????????????? 11 2 淺析我國(guó) 企業(yè)網(wǎng)絡(luò)營(yíng)銷的發(fā)展及對(duì)策 摘要 ： 網(wǎng)絡(luò)營(yíng)銷以其快捷、低成本、高覆蓋面的優(yōu)勢(shì)為經(jīng)營(yíng)靈活的中小企業(yè)帶來前所未有的變革和發(fā)展機(jī)遇，隨著網(wǎng)絡(luò)營(yíng)銷概念的普及和中小企業(yè)對(duì)網(wǎng)絡(luò)營(yíng)銷的理論和 方法的了解，越來越多的中小企業(yè)開始 涉及 網(wǎng)絡(luò)營(yíng)銷。 我國(guó)中小企業(yè)發(fā)展迅速，已經(jīng)成為我們經(jīng)濟(jì)發(fā)展的重要力量跟基礎(chǔ)，并且，隨著全球化 經(jīng)濟(jì)的不段發(fā)展和網(wǎng)絡(luò)在企業(yè)中發(fā)揮著越來越重的作用，我國(guó)中小企業(yè)應(yīng)該加強(qiáng)對(duì)網(wǎng)絡(luò)營(yíng)銷方面的重視，不斷的提高國(guó)際化觀念，以提升自身的競(jìng)爭(zhēng)力。 針對(duì) 我國(guó)企業(yè)的網(wǎng)絡(luò)營(yíng)銷還處在一個(gè)初級(jí)階段。怎么樣引導(dǎo)中小企業(yè)網(wǎng)絡(luò)營(yíng)銷的發(fā)展 ,確確實(shí)實(shí)是政府和全社會(huì)都應(yīng)該關(guān)注和支持的一件事情。 關(guān)鍵字 ： 中小企業(yè) 網(wǎng)絡(luò)營(yíng)銷 問題及發(fā)展策略 Abstract: The work marketing with its fast, low cost, high coverage of advantage for flexible operation of small and mediumsized enterprises has brought unprecedented change and development opportunity, as the work marketing concept to the popularization and the enterprises to work marketing theory and method of understanding, more and more of the small and mediumsized enterprises start involves work marketing. Small and mediumsized enterprise development is rapid, has bee an important power to the development of our economy, and, as with foundation for the development of economic globalization and work in enterprise plays more and more heavy effect, small and mediumsized enterprises should strengthen the work marketing aspects of value, keep improving international concept, in order to improve their own petitiveness. This thesis mainly aiming at Chinese small and mediumsized enterprises now to the work marketing problems and development countermeasures as the key point, from our enterprises conform with the era development as a foundation, to small and mediumsized enterprises in work marketing the problems and solve these problems if indepth study, puts forward the effective Suggestions and strategies. According to our country enterprise work marketing was still in the primary stage. 3 Especially many enterprises to work marketing application ability are still relatively weak. How guide the development of small and mediumsized enterprise work marketing, is quite literally the government and the whole society should concern and support a thing. This article through to small and mediumsized enterprise work marketing existence question, this paper discusses and analyzes th
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